It’s the holiday inevitable: returns. You’ve undoubtedly already established your return policy if you’re a retailer. But how do you insure that a customer returns? (comes back, that is!)

Considering that many customers may be new to your store simply because they are returning a gift, you’ll want to give them your best service. Clear, readable signage can help. Describing your return policy in a sign right next to the register makes it handy for reference. Directional signage from the front entry to the return lines keeps traffic flowing smoothly and gives the customer a hassle-free experience. Temporary signs for employees to separate returned merchandise by aisle or section right at the return counter can make inventory accounting easier. Attention-getting point-of-purchase signs for exchanges or sale merchandise will help you get some additional sales, despite the returns. And, encourage cheerful employees – their smiles are the best signs that you want a customer’s return business!

Prepare for the store return rush today: contact Blue Water Signs about purchasing any of these types of signs for your business.

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You can prepare your business for the holidays with plenty of inventory, great specials and seasonal decorations... but your communication is the key to success. From your outdoor sign to your employees, you can spread good cheer with a little attention to detail. Here are a few ideas:

• Spruce up your outdoor and window signage with a good cleaning or paint touch-up to make it sparkle. If you feel you must add seasonal decoration to it, keep it simple. A sprig of pine or some plain white lights will send the message that you’re in the spirit, but won’t detract from your image.
• Inside, make your store or office a haven from other harried environments. Think about the little nuances that would make your guests feel relaxed – whether it’s a tray of cookies and hot chocolate as they browse, or added sales help to make their visit more efficient. Communicate these amenities both with a personal greeting and clear, eye-catching signage.
• Double-check all indoor signs to be sure the offers or instructions are clear. This will minimize confusion for both guests and employees, and speed up service.
• Have employees check any “Bah, humbug” attitudes at the door. A smile begets a smile, and you want your visitors to leave your establishment feeling cheerful. After all, the message your employees send to customers is just as important as the messaging on your signs!

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The holiday season is upon us. The crowds are gathering, and signs are screaming “Bargains!”

Is your signage ready? If not, don’t feel like you’ve missed the sleigh ride. You still have options and a little time. Some attractive lawn signs will work wonders to draw customers into your store. Simple point-of-purchase signs will also communicate your messages clearly. Both can be done quickly, easily and at a reasonable price.    

Of course, if you have a digital sign, you’re living the holiday sign dream. This is the most cost-efficient, updatable medium of communication, and holiday time is the time to cash in on these benefits. You can change the signage with the change of specials, inventory, new offers, and more. As we mentioned in our last blog post, the flexibility and technology really bring you the ROI. Whether you sell toys, show tickets or Santa photos, with some easy-to-use software, your message is at your fingertips. And with that worry aside, you can spend more time spreading good cheer with satisfied customers.

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