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Harford County Signs and Banners Blog

2012 Digital Signage Trends

Wednesday, January 04, 2012

As 2012 blossoms, predictions about the hottest signage trends abound. rounded up several industry experts to get their opinions. The result was a general consensus that the digital signage market will see growth in both big screen and portable devices, with both becoming more affordable. The digital out-of-home (DOOH) space will be used more by advertisers. Marketers will want to reach the on-the-go customer, and digital signage opportunities in places like retail, restaurant and grocery will be the ideal places to do it. More digital signage will make its way into hotels and casinos, health care facilities and business lobbies, and it will be in the forms of video walls and digital kiosks. Many think budgets will shift from traditional media to include this new outlet. But to maintain momentum, results will have to be measurable. Experts also agreed the communication is likely to be interactive. One analyst characterized the market as “flat is the new up,” and signaled that budgets would still remain tight.  

Whatever the future holds, both digital signage and traditional signs serve their respective purposes, as is evident around Harford County. Businesses can be assured that there are options to fit any budget. We recommend keeping the long-term, big picture in mind when choosing your signage. Good signage is an investment that can bring you a return. Let Harford County’s Blue Water Signs recommend the best solutions for your business needs.

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