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Harford County Signs and Banners Blog

Bigger Quality Is Better for Digital Signage

Friday, June 06, 2014

Kentucky DerbyThe Kentucky Derby was shown on “the world’s largest 4K ultra-high-definition LED video board,” according to Digital Signage Today. The signage is an approximately 170-foot tall video screen with an active display area of 15,224 square feet. It cost Churchill Downs $12 million. It rivals the Big Hoss digital video board that resides at the Texas Motor Speedway, and the display in “Jerry World” at the Dallas Cowboys’ stadium in Texas.

You probably don’t need something so dramatic or, if we may say, big, for your business signage in Maryland. But, digital signage offers so many advantages for even the smallest display area. The ability to update the signage on demand with real-time messages is a luxury you can’t get from a vinyl banner or monument sign. The quality of the message graphics and video is also an important consideration, especially as you look to bigger signage. In video, a larger picture can often lose image quality as it grows. What looks sharp, clear and bright on the software computer monitor may reproduce grainy, blurry and washed-out on a bigger screen. That’s why the ultra-high-definition LED board is so costly – it’s simply so effective. Those Kentucky Derby horses probably looked like they could run right off the screen. That’s the experience you’re striving for with any size digital signage – you want to make the viewer say, “Wow.”

Your signage professional can recommend the best size display for your needs, as well as the best picture quality. Always invest in the highest quality possible, even if you have to forego a larger size. Bigger isn’t always better – big, bright picture quality will far outweigh a huge video wall with a dull image.

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