As the end of the calendar year looms, you are no doubt looking at plans and budgets for next year. If you do even one trade show or exhibit during the year, consider the image you portray there.
Is it a table with brochures and a candy jar? Hopefully not. Your image at a show is what people will remember. So make your trade show exhibit signage eye-catching and on point with your key messages.
Prominently feature your logo at least once within your space. It should be at or above the visitor’s eye level. Draw your customer in with visually appealing signage that is easy to read. Snappy graphics and digital quality photographs are a must.
The exhibit can be portable with graphics on a foldable board, or it can be much more elaborate and feature digital signage that customizes your message for each show you attend. Regardless of the size or media, you can make a good impression within a reasonable budget. Make sure whatever you choose will look clean and consistent every time, no matter who sets it up. Use your exhibit signage to communicate your pride as a business owner and your image will be remembered.