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Harford County Signs and Banners Blog

Another Benefit of Working With Daktronics

Thursday, July 14, 2011

Daktronics EMC trailerPurchasing an Electronic Message Center (EMC), also know as a digital or LED sign, is a major purchase for most businesses. Would you like to see what an EMC would look like close to the position of where you are thinking of putting your sign? Just ask us, and we can make arrangements to have the Daktronics representative bring his sample trailer right to your location.

This trailer is equipped with two of the most popular EMC models that are being sold today. The trailer is equipped with a quiet operating Honda generator that can operator both signs. The trailer can be placed in a location that will be near where you want to locate your sign, close enough to get an idea of what it will look like when positioned permanently. You can then walk or drive by the location to see what your customers will see. Where do they first pick up the sign in their line of sight when driving from either direction? What they will see when sitting at the light across the street? What will it look like when driving by at the normal speed travelled on the road? The trailer can help you answer these questions, which will give you an idea of the impact the EMC will have when positioned on your site.

This option is one of the great benefits of working with Daktronics, and Blue Water Signs will work with you to schedule a visit as we work to show you all the potential benefits to adding an EMC to your business marketing plan.

Who is Daktronics?

Tuesday, July 12, 2011

LED signSince 2001, Daktronics has been recognized as the world's leading supplier of LED displays by iSupply, an independent research firm. As a worldwide supplier, they provide the largest share of LED video displays in the world with a market share of 27%, according to the 2009 results. The closest competitor in the study came in at 7%.

Daktronics has been in business for 43 years, and their products are manufactured in the United States. Located in Brookings, Sioux Falls, South Dakota and in Redwood Falls, Minnesota, these three sites exceed 700,000 square feet of manufacturing space. They employ 400 engineers and another 2600 associates that work to provide continuously improved and updated technology to their customers. Being made in the U.S. is a top reason but along with that 7 times they have been recognized by Forbes as being in the top 200 Best Small Companies.

So why did Blue Water Signs decide to work with Daktronics? To name a few reasons: made in the U.S., best name in the industry, sales and technical support, supportive sales team, and continuously improved energy efficient products that will function for years to come. Those are a few of the reasons, but the prime consideration is that we are selling a product that our customers will be happy with and that will increase their sales for many years into the future. Just knowing that we sell a product that has a company like Daktronics to back their products and provide superior service means that the overall experience of owning an EMC will be a lucrative experience for our customers.

Why an Electronic Message Center

Friday, July 08, 2011

electronic message centerWhen considering an Electronic Message Center (EMC), the EMC should be viewed as a continuously available advertising tool for your company. When working with advertising such as print materials, there is a period of time that goes into design, and then the art is put into print and delivered to the customer. Now your message is out there for a week or month until your next ad is set up and printed. When considering an EMC (also referred to as a digital sign, an LED sign, or an LED Business Sign), you control when the public is going to see your message.

Consider the options when your supplier of a large item (like an appliance) changes models or design and you have old stock on the floor that you want to move out quickly so you can have the newest model available for the customer. With an EMC, you go to your computer and open the easy to use software and create an ad that will show up on your sign as soon as you press the key to send the message to the EMC. At that moment, you are advertising that old stock as a closeout special that customers will see immediately.

Another thing to consider is your target audience. Consider a scenario where your store serves younger and older clientele, and students are a large portion of your business, as well as the seniors. Why advertise student specials when the students are in class and won't see your sign? An EMC allows you to advertise to specific customers at different times of the day. When seniors are out and shopping in the morning, use the signs to promote specials that the seniors are going to be looking for. Later in the day when the schools let out, add advertising that would contain specials for students. What about late night specials to get traffic in the door later in the evening? The ability to schedule times greatly boosts the appeal of your sign, as well as reducing the payback of your advertising dollars.


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