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Harford County Signs and Banners Blog

Window Perf- A Solution for Many Applications

Friday, December 28, 2012

Window perf has become a very popular choice for advertising, not only on vehicles but also for retail spaces and business for a number of reasons.  For those that are not familiar with this material, window perf is a vinyl that has had lots of small holes punched into the material.  It has a black or very dark backing and because of this when applied to a window we can print full color graphics on the face and then apply to the window.  From the outside your customer and the public can see the graphics and from the inside you can still let the sun in see out like you are looking through a screened window.

The difference between what is used for retail spaces and that used for vehicles is the percentage of material to open area created by the holes.  For vehicles most states require that the material be no more than 50% closed or what is often referred to as 50/50.  For retail the material of choice is 70/30 (30% open and 70% solid material to print on).  The retail material can be more vivid due to the amount of ink that can be laid down.

Below are a couple of examples of applied window perf.  Window perf can be a great solution when you have open window space but you don't want to block your view.  Many retailers use window perfs on retail store fronts to keep the heat of the sun out.

Give Blue Water Signs a call to discuss and help you make your blank windows start working for you.

Exhibit Your Signs

Tuesday, December 18, 2012

Trade show displays are one of the places we’re bombarded with signage.  Every angle and every corner has some type of sign – banners, neon, digital and more.  There are wrapped cars, flashing lights and sparkling words.  Trade show booth signage is shouting, “Look at ME!” 

To cut through the clutter, you can use trade show signage in both obvious and subtle ways.  First, work with a Maryland sign company to create a custom sign that identifies your booth.  Existing customers will recognize the sign and stop by.  The same custom signage can be eye-catching for new customers.  It can simply be your company name or logo in a tasteful sign material that portrays the personality of your company.  For example, if you are a high-tech company or have several messages to communicate, consider digital signage.  It has the flexibility of multiple messages as well as the impact of moving video.  If budget is not an obstacle, a video wall is high-impact and attention-getting.  

Choose trade show backdrops that are durable and clean-looking.  The “less is more” approach is a good one, because it will help you to cut through the clutter and be remembered.  Instead of customers trying to recall all of your products and services, you’ll be memorable for your simplicity.  Finally, a subtle way to get attention at a trade show is to give away items that can become walking billboards throughout the trade show.  Bags, visors or notepads emblazoned with your logo and website or phone number are great promotional items to consider and they can easily be obtained through your Maryland signage company.  They are valuable gifts for the recipient and for you. 

As the winter trade show season approaches, plan to cut through the clutter with signage that is valuable to you and your customer.

It’s a Sign – It Makes Your Business Thrive

Tuesday, December 11, 2012

Why have a sign?  Well, that’s a basic question.  You can probably think of many different answers, and as a Maryland custom sign company, so can we!  The most obvious answer is awareness.  A sign lets customers know who you are, what you are and where you are.  A sign communicates with customers.  It makes your business stand out.  It even gives your business a personality.

A recent study prepared by the University of Cincinnati for the Signage Foundation Inc., showed that one of the primary reasons companies use signage is to make their businesses stand out.  They also use it for branding purposes.  Additionally, and interestingly, the study found that changing a sign can increase business by an average of 12 percent.  Businesses with new signs saw increased profits and an increase in the number of sales transactions.  The study tied the success of on-premise signage to a company’s success within a community, suggesting that town or city regulations about signage can impact the performance of some businesses.

The study also found that signage can have a positive effect on employment, with hiring increasing when on-premise signage is used.  Is it a correlation to the increased business due to good signage, perhaps?  Overall, the study showed that individual industries had success with different types of signage.  For example, a lodging chain was successful with digital signage, and a bank was most successful with pylon signage.  This is not to say that either market couldn’t handle a different type of signage, but it does give merit to the recommendations of your sign professional.  If used in the right application, signage can have a significant impact a company’s bottom line.

Backwards and Forwards – At A Glance

Wednesday, December 05, 2012

Early in 2012, as in most industries, experts gave their predictions on the direction of the signage industry.  While the thoughts were varied, the list of trends most often included an increased prevalence of digital signage, one-way vision window graphics, vehicle wraps and the advancement of large format digital printing.  

Digital signage certainly has grown.  We’re seeing more of it around Harford and Baltimore Counties – both indoors and outdoors.  From health clubs to banks, businesses are learning about the flexibility of digital signage and the advertising benefits it holds.  Maryland sign companies can thank the electronics industry for its ultra-thin, affordable displays created specifically for this market.  We can give credit to computer and switching manufacturers who have also provided easy-to-use packages of hardware and software for creating digital signage content.  Looking forward, this industry will continue to flourish, and become more affordable.

The newest trends in printing have caught the attention of most sign manufacturers.  One-way vision window graphics and large format digital printing are both great advances in sign printing.  The materials used and the crisp, clear images make signs come alive like never before.  We think these two areas will continue to thrive in the coming year as more and more businesses realize the trend.  

Vehicle wraps have also found new markets this year, as predicted.  They’re not just used by the car enthusiast anymore.  They can make your vehicle a moving billboard while protecting the paint at the same time.  The materials used to make the wraps also make the graphics so clear and natural that heads turn no matter where the vehicle goes.

Looking ahead to 2013, we think these areas will continue to grow and Maryland sign manufacturers will bring the newest, high-quality materials to more businesses across the state.


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