What’s your promotional personality? That is, what are your promotional items saying about your company? Promotional items are a great way to market not only your company’s name, but also its image. If you choose an item that relates to your key message, it makes the message that much stronger. So, for example, a reusable grocery tote says you are eco-friendly, helpful and practical. A reusable aluminum water bottle also says eco-friendly and “green.”
If you choose items that are out-of-the-ordinary, it sends the message that your company is innovative and creative. Products like mint tins, mouse pads or sunglasses are all a little less boring than the traditional pen or refrigerator magnet. Unless you are a writer or an information company, try to be a bit more original. Consider your target audience and what they will use. If you’re a summertime or vacation-related business, select an appropriate item like sunglasses, visors or even flip-flops that leave an imprint of your logo in the sand!
Most importantly, choose quality promotional products. If the product looks or feels cheap, it will cheapen your company image. That doesn’t mean it can’t be inexpensive. Ask for samples of items before selecting, and determine the quality and longevity. While a promotional item isn’t meant to last forever, it is meant to be used and taken to high-visibility locations so people can see the logo. It should be sturdy enough to withstand this transportation.
Promotional products come from all types of vendors. Maryland sign companies like BWS can provide high-quality promotional items and you can be sure the printing will be outstanding. The printing on the item should be positioned properly, have enough space for the message to be readable and be durable. Your custom sign manufacturer can also create your Maryland trade show displays, giving your company a unified, professional personality.