If you’re an innovative business that wants to use technology in your signage and interact with your customers, digital signage may be the answer. Indoor digital signage comes in all shapes and sizes – from video walls to hand-held devices, from mounted video screens to kiosks. The key to success is three-fold: placement, content and response.
Careful placement of your digital signage inside the building can make the difference between success and failure. Your signage professional will provide the best recommendations, taking into consideration screen size, room size and existing lighting. Choose a screen size that is right for the room or area of the signage. Choose the highest quality image possible, especially if your content contains graphics or text. High definition is best. Make sure the viewing distance from the monitor is appropriate – putting a huge screen in a small space only calls attention to the pixels inherent in big screen video displays. To truly appreciate the picture quality, some distance from the screen is required. The screens should be positioned in areas where they will not be affected by bright lights or reflections.
Consider your content. If it will be interactive, make it easy for customers to participate. Use kiosk technology or touch screen controls that are intuitive. Make your content understandable and simple. Target it to your demographics, using language and graphics that appeal to your audience and will draw them in to the content. If your content is not interactive, but dynamic, like a changing restaurant menu, be sure you update the signage consistently and be sure that it’s working every time. Respond quickly to customer inquiries or feedback to get the most value from your efforts.