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Harford County Signs and Banners Blog

ADA Signage – More Advantages Than You Think

Tuesday, March 26, 2013

ADA signage – it’s required and it’s important.  If you’re inclined to simply meet the minimum requirements, you should rethink your strategy.  First, ADA signage is more permanent than most of your other signage.  The signage is a necessity and the standards are certainly not going to be relaxed.  

Consider that ADA signage also serves as directional signage in your building.  Ask yourself where you want customers to go when they enter your building?  How do you help them find what they are looking for?  If you have a frustrated customer coming in the door because they couldn’t find their way due to poor signage, you’re already off on the wrong foot.  The frustrated customer will make it difficult on your staff and it will reflect poorly on your business.  On the other hand, well-done signage of any type will make your customers happy – subliminally or not.  In turn, they will be more pleasant when they reach your sales floor.  Happy customers are more likely to buy.  

Your sign professional can help you to be sure you are in compliance with ADA requirements, and at the same time recommend the best signage for you.  You may be surprised at the flexibility available for the design.  It can blend with your décor and make an elegant statement.  As long as the typeface size, readability and materials comply with the ADA guidelines, you can have impactful signage that serves your purposes along with the ADA’s.  Contact your custom sign manufacturer to learn how.

Outdoor Signage – Make It Digital

Tuesday, March 19, 2013

The outdoor signage market covers a variety of media that your custom sign professional has the capability of handling.  Billboards, transit, street furniture and alternative media are the primary categories of outdoor signage, with billboards making up the lion’s share at 65 percent of the revenue, according to the Outdoor Advertising Association of America.  That share may be growing even more as dynamic digital signage continues to gain in popularity.  Billboard advertising remains one of the most cost-effective forms of advertising at an average of $2.18 CPM (cost per 1000 impressions) for all forms of billboard ads.  It is second only to vehicle wraps, estimated at $0.80-$1.30 CPM.  According to a recent study by the OAAA, the CPM of a 30-second prime time spot is $17.78, a one-third page black and white ad in a top 100 newspaper market is $22.95 CPM, and a four-color, one-page ad in a magazine is $9.35 CPM. 

If your business is serious about outdoor signage and you want more than just the sign that identifies your company name, then digital signage may be for you.  More digital signage is being turned on every day in Harford County, because business owners are realizing that the investment will pay for itself in a matter of a few years.  

An upcoming digital signage seminar at the OAAA convention promises to focus on the key elements -- hardware, software, connectivity, content, operation, design.  We can already summarize, but look forward to the details:  Invest in good hardware that will showcase your graphics in beautiful color and clarity.  Explore intuitive software that’s easy to use.  Make sure you’re connected to a high-speed network.  Get creative with your content, but keep it simple.  Know how to operate the system, and make sure your signage professional recommends a good design.  In short, invest and let the messaging do the rest. 

The Incredible Shrinking Digital Signage Dollar

Tuesday, March 12, 2013

Digital signage is becoming more affordable thanks to new entries into the market and more manufacturers jumping on the bandwagon.  Before buying a digital signage system, find out about the hardware and software you’ll be using.  Ask your signage professional to review the companies he or she prefers and why.  Because there is so much choice in the market today, there is the opportunity for comparison in both products and services.  

Look for a digital signage manufacturer who is reputable and innovative – someone who is keeping up with the fast-moving industry, and making efforts to provide high-quality signage and easy-to-use software.  We like the innovations from companies like Daktronix and Watchfire.  The displays are versatile, and there is something to satisfy every application.  The Daktronix Galaxy product line offers full-color, tri-color and monochrome displays with dynamic graphics and colors.  They have LED Message displays for directional and instructional signage, and LED video displays for content advertising both indoors and outdoors.  They can be seen in places like Towson University, University of Florida and the Barclays Arena in Brooklyn, NY.  

Watchfire is another company that’s worthy of more than just watching for Digital Signage.  Their Ignite software is easy to program and update so your signage is always current.  It allows you to edit your signage from anywhere you have a computer, preview graphics, select from a library of downloadable graphics and artwork, and use fades and RSS feeds easily.  Together, the display and the software can make great digital signage for your company.  Make sure you feel comfortable using both, and ask your signage professional to guide you in maximizing their potential.  The more you use them, the more cost-effective they will be.

The Signage Vehicle

Tuesday, March 05, 2013

You may not realize it, but you have an outdoor billboard advertising opportunity that can reach hundreds of thousands of eyeballs each day.  The beauty is that it’s movable and removable.  It’s your car, truck or delivery van or fleet vehicle.  That vehicle rides throughout the community all week long, or sits in one or more parking lots each day.  People on the road see it.  People in buildings see it.  The audience is different every day.  According to the Transportation Advertising Council, a vehicle can provide anywhere from 30,000 to 70,000 impressions per day. 

Wouldn’t it be smart to turn it into an advertisement for your business?  With a vehicle wrap, you can instantly have a movable billboard that’s removable any time you choose.  Vehicle wraps are colorful, sharp graphics printed on special material that bends and curves to fit your car or truck.  The material not only allows you to print bright designs, it also weathers any type of weather without wearing or fading.  The possibilities are endless – from logos to actual ad campaigns.  Some of the most eye-catching wraps incorporate the shape of the vehicle into the wrap.  We’ve seen a cement mixer wrapped in giant asparagus spears, a bus whose wrap is a giant shark head with the doors being the mouth, and the Copenhagen Zoo bus wrapped in the image of a giant boa constrictor.  

Your signage professional can give you some ideas of what can work with your vehicle’s shape and your company’s branding.  Whatever the recommendation, it will be impactful on the roads and will capture the attention of the community.  Best of all, it maximizes something you already have and provides a cost-effective advertising “vehicle.”  


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