PLEASE CONTACT ME
ABOUT MY PROJECT
* Required







inner header

Harford County Signs and Banners Blog

It’s Spring and the Cruisin’ is Easy

Tuesday, April 30, 2013

As more people come out of their homes and businesses to greet the warmer weather and sunshine, car wraps are a great opportunity for both getting attention and communicating messages.  Car cruises traditionally feature souped up vehicles, refurbished older models, and “hot cars.”  You can get your car noticed with creative, eye-catching wraps.  Not only does the wrap protect the car’s paint, but it updates it to be a fun set of wheels that is truly not your father’s Oldsmobile (or family mini-van as is more likely today).  Aurora Graphics, a leading vehicle wrap company, offers over 16 patterns of camouflage, and anything from patriotic to wild flower scenes.  Get something that reflects your personality.  Be sure to have a professional sign manufacturer do the installation of the wrap for more accurate placement and better results.  While this is not for the faint of heart or wallet – a typical wrap costs about $2,000 – it will keep your car looking newer longer -- it has about a four-year life span.

Plus, if you have a small business, there’s no better time than cruisin’ time, to try mobile advertising.  That $2,000 will go far in advertising ROI.  According to 3M, a manufacturer of materials for vehicle wraps, a little more expensive wrap – at $3,500 -- is worth $130,000 in advertising.  The Transportation Advertising Council estimates that a vehicle wrap generates 30-70,000 impressions per day.  And lest we wonder if anyone will remember seeing this vehicle wrap – the Transportation Advertising Council says mobile ad messages have a 97 percent recall rate.  Ask your signage professional for help in creating graphics and photos that appear seamless on your vehicle.

You can hardly go wrong with a vehicle wrap – whether it’s to protect your paint job or capture attention – it’s cruisin’ season!

Outdoor Digital Signage Gives a Community Feeling

Tuesday, April 23, 2013

Investing in outdoor digital signage for your company is not only a good business move from an advertising and promotion standpoint, it’s also a good way to become a part of the fabric of the community.  Digital signage gives you the opportunity to advertise special deals, offer products with special sales or showcase new bargains that are constantly changing.  The flexibility and nature of digital signage makes it easy to change the message either daily or throughout the day.  Your sign professional can work with you to provide the most flexible digital signage hardware and software for your individual needs.

In addition to the obvious promotional opportunities, digital signage can also help you to develop a relationship with your local community.  By using the display for more than just pricing or advertising, you give people a reason to look for the sign every day.  Daily greetings and messages along with the temperature, weather forecast, or information about town activities are all nuggets of valuable information for local residents.  One small business owner in the Midwest used his digital signage software to store everyone’s birthday in town and the sign displayed it on their special day.  He also used timely greetings like, “Happy Mother’s Day,” and “Happy Valentine’s Day.”  If that didn’t make him an integral part of that small town community, then nothing ever will.  People will begin to identify with the sign, and before you know it, your business is a household word.

Digital signage will pay for itself tenfold in customer loyalty and word of mouth when people feel someone is paying attention to them. 

Protect and Proclaim with Awnings

Tuesday, April 09, 2013

Have you ever considered the practical side of awnings?  They serve several purposes and can really make a difference for your business.  First, an awning can protect the front of your building from the elements.  It will cushion the blow of driving rain or sleet and provide shade from the intense Maryland summer sun.  It will also help keep the inside of your building a little cooler by providing shade.  An awning also protects you by preventing wet, slippery floors in your entrance way that can be dangerous for customers.  The awning gives that necessary transition between the outside weather and the inside business.

An awning can also proclaim your business to customers.  A brightly colored or specially designed awning adds curb appeal to your entry way, dressing up an otherwise stark frontage.  Use it to give your business a personality and an identity.  Add graphics or lettering to identify yourself, giving customers an easy way to find you on the street or in the shopping center.  

Before adding graphics, have your signage professional check to be sure your awning is in good condition.  If not, your professional sign installer can advise you on the right material and its wearability, and if necessary, use your existing awning frame to rewrap new material.  Blue Water Signs works with awning specialists like Hoffman Awnings to get the best fabrics and installations that will withstand the weather and general wear and tear.  Together, we can recommend the most practical and functional awning for your needs and help you create meaningful signage.  The return on your investment will be measurable in aesthetics and customer attraction.


Follow Us!

RSSHarford County Signs and Banners Blog


Recent Posts


Tags


Archive