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Harford County Signs and Banners Blog

Signage Critical To Sales

Tuesday, May 28, 2013

The “What’s Your Sign Survey,” conducted by FedEx Office, confirmed the connection between attractive, visible signs and positive customer decisions.* Some specific results:

  • 76 percent of the 1,000 respondents have entered a store because they found the signage attractive. 75 percent of those people will also tell someone else about the business, and 68 percent will purchase something from that business.
  • 42 percent of women respondents said they would enter a store they had never visited before if they liked its signage.
  • 68 percent of respondents thought a store’s signage reflected the quality of the merchandise or service.
  • 90 percent of respondents would try a company’s products if the sign was easy to read.

In a nutshell, signage should be attention-getting, easy to read and high quality. That doesn’t necessarily equate to high priced. A good sign manufacturer can give you high-quality signs at a price that will fit your budget. Only you can determine the image you want to portray in the signage, but your professional signage manufacturer can advise you on how to keep it clean and readable – from colors to font size. The FedEx Office survey also noted that the most important things consumers look for on a sign are business name, type of business, logo and tagline, in that order. We would add contact information, like phone number and website, to that list. Oh, and always… a “welcome” sign.

DIY with DSKs (Do It Yourself With Digital Signage Kiosks)

Tuesday, May 21, 2013

While digital signage heats up throughout various marketplaces, digital signage kiosks are also popping up in surprising – yet sensible locations.  The customer do-it-yourself idea is growing, and the prevalence of tablets and mobile devices is changing the consumer’s mindset.  Digital signage kiosks are making airport ticketing and check-in more streamlined, restaurants are experimenting with self-service kiosks, and the health care industry also implemented kiosks widely last year.  According to representatives of the Kiosk Industry Group, tablet devices will become more prevalent in retail kiosks.    They will be used for retail transactions, self-checkout and information stations. 

Good digital signage kiosks at retail can give the customer that needed little “push” to purchase – whether it’s through software that gives more lifestyle-oriented examples or simply providing factual information about product features.  Retailers can also use kiosks to help limit “showrooming”—the practice of visiting a retail store to see a product and get a demonstration, then buying it online.   According to Retail Customer Experience.com, the National Retail Hardware Association reported that digital signage kiosks can be instrumental in converting “showrooming” into sales at the retail location.  A display that engages the customer and gives them the reason to buy it “right now” is usually successful.

If you’re considering digital signage kiosks for your business or retail showroom, research your marketplace’s success with digital signage to date.  Don’t try to DIY.  Talk to a professional sign manufacturer to generate ideas on how to incorporate a digital signage kiosk into your retail floor plan and get a return on your investment.  A digital signage kiosk can make you an innovator in your field.  

The Big Banner Theory

Tuesday, May 14, 2013

Custom banners for outside events and outside advertising usually make an appearance during the spring and summer.  While these banners can announce a Little League team, say congratulations to a graduate, or advertise a local event, they are more cost-effective and results-oriented when they are well thought-out signs designed to fit a specific environment.  They are meant to grab someone’s attention.  They are meant to stop you in your tracks. 

We recently did a 13 foot by 55 foot banner for a local golf course.  It is a vinyl banner that hangs on the side of a barn, and it has drawn the attention of many passers by asking the question, “who painted that ad on the side of the barn?”  The banner background matches the color of the barn and the graphics are such that the whole thing looks painted on the barn.  This was a strategic move on the golf course’s part, and it has been successful in grabbing people’s attention.   

Not only are these big banners attention getters, they will also last for quite a long time.  They are durable and movable, so you can put them up and take them down for the appropriate seasons.  Many of them will last well over a year, making the investment is worth it.   The giant signs drive business by themselves.  They will likely pay for themselves in less than a year.  Now that’s big.

Out and About

Tuesday, May 07, 2013

Spring has sprung in Maryland and summer is right on its heels.  Outdoor signage is more visible than ever at this time of year, especially vehicle signage.  A 2010 Arbitron in-car study estimated that people spend up to 20 hours a week in their cars.  This gives them ample opportunity to see signage – on stationary billboards and moving billboards – that is, vehicles.  Not only do vehicle signs provide more impressions to people driving or riding in their cars and trucks, but also to people who are on city sidewalks, streets and storefronts.  As more people venture outside, the audience for vehicle signage increases.

If you have a vehicle wrap, a magnetic sign, or even a roof sign on your vehicle, consider ways it can be more visible.  Park the vehicle strategically on a busy street or in a busy parking lot that can be seen from passersby.  Find outdoor festivals, sporting events or concerts that will draw a crowd, then park the vehicle where it can be easily seen.  Because vehicles are constantly moving, the signage is constantly reaching new eyes and providing new impressions.   Signage on trucks and buses provides a high return on impressions and favorable consumer opinions.  According to the Arbitron study, about 91 percent of people notice advertising on trucks and 75 percent of them get a favorable impression with truck-side advertising.   In today’s mobile society, many of these people are able to access a company’s website on their Smart Phone, and they are making buying decisions based on signage they see on the road.  So get your vehicle out and about, and talk to your professional signage manufacturer about how your vehicle can make a good impression.


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