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Harford County Signs and Banners Blog

Wrappin’ It Up

Friday, June 28, 2013

vehicle wrapThis summer, vehicle wraps are big for cars, trucks and boats.  The wraps are effective for both business advertising and paint protection.  If you own a business and want a great moving billboard, consider wrapping your own car, truck or van with a custom-designed wrap that showcases your logo or your business.  It’s a cost-effective way to advertise in lots of locations.  Or, if you simply want to protect your vehicle or call attention to it, wraps are a great solution.  Today’s wrap materials are durable and attractive and by using the right application techniques, the wraps are seamless.

Be sure to enlist the help of a signage professional who has a track record of successful wrapping.  Often, he or she will work with a vehicle specialist.  Together, this team will make sure the content of the wrap is right for your needs – from the graphic design to the material – and they’ll professionally apply the wrap.  While it’s a cost-effective process, it’s also a time-consuming one when done properly. 

Make sure your sign professional has a climate-controlled environment for the installation.  Too much heat or humidity will affect the wrap adhesive.  The vehicle will have to be carefully measured and the wrap material custom fit, stretched properly and aligned.  The seams should be sealed properly and given time to “relax.”  Prep time and curing time are also required on the front and back ends of the installation.  These processes will ensure a secure wrap, and they will give the installer the time to make sure there is no peeling or warping. 

If you’re jumping on the wrap trend, take the time wrap it up right.

Sticking Together

Monday, June 24, 2013

The recent International Sign Association Expo featured hundreds of exhibitors and a number of educational seminars about sign technology, signage solutions and marketing through signage.  An area of interest that was included in a seminar and many demonstrations was the advancement in structural adhesives.  For signage professionals and customers alike, fresh technology in structural adhesives is great news. Structural adhesives allow us to assemble signs without welding, screws or nuts and bolts.  Adhesives open up a whole new area of design so that materials that ordinarily could not work together for signage become compatible.  Plastics can bond with metal, composites can adhere to metal alloys. Adhesives are more flexible and cost-effective in the manufacturing process, which leads to a more cost-effective end product for our customers.

Some of the new adhesive technologies perform extremely well in low-temperature situations, making them ideal for outdoor signage.   Their manufacturers have made them environmentally friendly as well as strong.  The adhesives will hold up in constant sunlight, humid conditions and in beach locations where salt spray is a factor.   Even the dispensing methods are advancing, making sign installation much easier.  The adhesives are self-leveling and can reach nooks and crannies effectively.   Dispensers measure just the right amount of adhesive for the weight of the sign. 

All of these advances equal great signage design – both indoors and outdoors.  If your signage professional recommends adhesive connectors, stick with it – it’s a strong bond.

Digital Signage Content Management

Monday, June 17, 2013

a bank's digital signDrive around Harford County and observe the number of banks that are utilizing digital signage.   Many of them are – and they were among the early adopters of the medium.  But a recent survey by the Ryan Report, which surveyed retailing and marketing executives at banks worldwide about their satisfaction with digital signage, shows that over half of the respondents said they were only  “moderately satisfied” with the signage.  Most of the dissatisfaction centered around content and content management.

Digital signage is a significant investment.  It can be underutilized or it can be used to the point where it pays for itself in less than two years.  As with any signage investment, a plan needs to be in place.  What is your goal for the signage?  What do you want to communicate?  Do you have enough material to communicate to warrant the investment in dynamic signage?  Your professional sign installer can help you to answer some of these questions.   He or she can create a plan of action based on your objectives.  While the hardware is the primary installation for the sign company, if your professional is truly on your team, he will guide you to the right content management system and encourage you to plan messages months in advance. 

Digital signage is much like outdoor advertising or even on-line advertising, with the convenience of short lead time and client control.   In today’s world of technology and fast-moving messages, businesses need to communicate with customers by using their language and media.   With properly placed, attractive signage hardware plus strategic, refreshed content, you can bank on success in any industry.  

Digital Signage Design -- From Architecture to Picture

Monday, June 10, 2013

digital signWe already know that digital signage can streamline operations through kiosks, provide a big impact with on-site advertising and create a brand with the right promotional content.  But integrating it into your building or floor plan design can be a challenge.  There are many ways to do this, and your signage professional can help to determine the most cost-effective and aesthetically pleasing solutions. 

If your business is building or remodeling, plan for digital signage displays from the blueprint stage.  Digital displays can become part of the architecture of the building, making a statement for your business both in design and information.  Video walls are high-impact visuals, communicating a high-tech atmosphere.  Built-in cabinetry or wall units also seamlessly integrate the system and provide easy access to components and wiring. 

Most digital signage customers are not rebuilding or remodeling, however.   Despite the daunting task of retrofitting, strategically placed displays can make or break your digital signage efforts.  Today’s wireless technology allows some flexibility so that the cords are kept to a minimum, but be sure the components and connections are accessible.  Rather than place a display in an unlikely location on a pedestal or credenza, consider blending it into the design of the showroom as a work of art.  Choose thin, lightweight displays that can be hung on the wall, becoming part of the décor.   The active video content will catch the customers’ attention, and have them marveling at the design.   If your digital signage is meant to be interactive, make the kiosk accessible to customers.  The touch-panel can be cleverly integrated, yet obviously usable.  Ask your signage professional for tips that will make the interactive display less intimidating.  


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