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Harford County Signs and Banners Blog

Carve Your Business In Their Memories

Tuesday, February 19, 2013

Why do you need a sign?  It’s a fair question.  Answers might be: to direct people; to attract people’s attention; to let people know where your business resides; to communicate your product to potential customers.  The reasons businesses need signs are as varied as the businesses themselves.  But the overall reason a business needs a sign is so people remember it.   

People will remember a well-placed and well-designed sign that helps them locate a business.  If they can’t find you because you have poor signage, the result will be a frustrated customer.  They will grouse to your staff, complain to their friends, tarnish your good business reputation.  A custom sign for your business will leave a lasting impression and get the entire experience off on the right foot.

Today’s newest materials for custom signs include High Density Urethane or HDU, a material that is designed to look like wood.  HDU is lighter than wood and more weather resistant, so it requires less maintenance.  It can be painted or stained to give the impression of age or a more beautiful wood finish.  Unlike wood, it is resistant to rot and insect pests, so it will last longer and maintain its characteristics.  HDU material can still be hand-painted in any color, carved to look three-dimensional or gilded with gold or silver.  It still gives the impression of wood, but the material simply makes the sign last longer and look better.  A better looking sign makes a better memory for your customers.  That’s a good reason to have a sign.


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