PLEASE CONTACT ME
ABOUT MY PROJECT
* Required







inner header

Harford County Signs and Banners Blog

Digital Signage Heats Up Your Message

Monday, February 03, 2014

First Security digital sign2014 promises to be yet another growth year for digital signage. The hardware, software and content companies are banking on it. More and more industries are taking the plunge into this market, both because the prices are getting more reasonable and the ROI is more measurable. We’re seeing digital signage around the Harford County area in banks, restaurants, health clubs, schools and churches. If you’ve got a changing message, or simply want to make a statement, you may want to explore digital signage. The key elements are hardware, software and content. If you don’t have a plan for the content – i.e. how you’re going to communicate through digital signage – then don’t bother investing in the hardware and software.

According to the trade publication, Digital Signage Today, analytics were an important part of evaluating content in 2013, and this process will become even more so in 2014. Advertisers will be able to evaluate who the viewer is, how long they look at a screen and the impact of the content. The publication also predicts we’ll get a better understanding of the significance of a “call to action” in the messaging and how digital signage can be used as a tool for behavior modification. They also see social media becoming more of a factor in content. There’s lots to think about, vs. a simple changing daily menu at the diner.

As far as hardware and software are concerned, the hardware prices are stabilizing, and many displays are now accompanied by built-in media players. Keeping the system simple, at least at first, gives you the freedom to experiment with messaging and upgrade as necessary to a more complicated and feature-rich system. Your signage professional can recommend the best screen size for your site -- whether it’s an LCD, LED or video wall display. The media player package will be tailored to your needs, as well, and it should be something that will be easy for you or your staff to use.


Follow Us!

RSSHarford County Signs and Banners Blog


Recent Posts


Tags


Archive