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Harford County Signs and Banners Blog

Out and About

Tuesday, May 07, 2013

Spring has sprung in Maryland and summer is right on its heels.  Outdoor signage is more visible than ever at this time of year, especially vehicle signage.  A 2010 Arbitron in-car study estimated that people spend up to 20 hours a week in their cars.  This gives them ample opportunity to see signage – on stationary billboards and moving billboards – that is, vehicles.  Not only do vehicle signs provide more impressions to people driving or riding in their cars and trucks, but also to people who are on city sidewalks, streets and storefronts.  As more people venture outside, the audience for vehicle signage increases.

If you have a vehicle wrap, a magnetic sign, or even a roof sign on your vehicle, consider ways it can be more visible.  Park the vehicle strategically on a busy street or in a busy parking lot that can be seen from passersby.  Find outdoor festivals, sporting events or concerts that will draw a crowd, then park the vehicle where it can be easily seen.  Because vehicles are constantly moving, the signage is constantly reaching new eyes and providing new impressions.   Signage on trucks and buses provides a high return on impressions and favorable consumer opinions.  According to the Arbitron study, about 91 percent of people notice advertising on trucks and 75 percent of them get a favorable impression with truck-side advertising.   In today’s mobile society, many of these people are able to access a company’s website on their Smart Phone, and they are making buying decisions based on signage they see on the road.  So get your vehicle out and about, and talk to your professional signage manufacturer about how your vehicle can make a good impression.


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