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Harford County Signs and Banners Blog

Outdoor Digital Signage Gives a Community Feeling

Tuesday, April 23, 2013

Investing in outdoor digital signage for your company is not only a good business move from an advertising and promotion standpoint, it’s also a good way to become a part of the fabric of the community.  Digital signage gives you the opportunity to advertise special deals, offer products with special sales or showcase new bargains that are constantly changing.  The flexibility and nature of digital signage makes it easy to change the message either daily or throughout the day.  Your sign professional can work with you to provide the most flexible digital signage hardware and software for your individual needs.

In addition to the obvious promotional opportunities, digital signage can also help you to develop a relationship with your local community.  By using the display for more than just pricing or advertising, you give people a reason to look for the sign every day.  Daily greetings and messages along with the temperature, weather forecast, or information about town activities are all nuggets of valuable information for local residents.  One small business owner in the Midwest used his digital signage software to store everyone’s birthday in town and the sign displayed it on their special day.  He also used timely greetings like, “Happy Mother’s Day,” and “Happy Valentine’s Day.”  If that didn’t make him an integral part of that small town community, then nothing ever will.  People will begin to identify with the sign, and before you know it, your business is a household word.

Digital signage will pay for itself tenfold in customer loyalty and word of mouth when people feel someone is paying attention to them. 


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