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Harford County Signs and Banners Blog

Promote Your Image with Promotional Materials

Tuesday, September 04, 2012

Your company has an image – a “face” that it shows to the public.  It’s a way of doing business, and a perception of your business.  It starts with your company name and extends to everything you do.  It’s a first impression and a lasting impression.  If you’ve branded your company, you’ve taken steps to strengthen that image.  Promotional materials from a reliable Maryland sign company can help you in two distinct ways.

First, promotional materials can increase awareness of your company’s name to a broad audience.  They do what they say they will – promote your company.  Give away pens or bags or notepads emblazoned with your logo at sales events or at Maryland trade show displays, and your name is seen by thousands of people.  The item you choose becomes a mini billboard for your company, as well as a reminder of your company every time the item gets used.

Second, promotional materials can and should enhance your company’s image.  You may just want a far-reaching, inexpensive item to get your name out in the Baltimore area, but be careful in your choice of items. The quality of the item counts.  If it falls apart after one day or fails to work, that’s a reflection on your company.  Choose high-quality items that make a statement on their own.  Add your logo, and that quality statement transfers to your company image.  

Additionally, keep in mind that your choice of a promotional item itself communicates something about your image.  If you want people to think of your company as fun-loving or carefree, don’t select a traditional gray pen that you’d find in a bank.  Try a colorful or unusual item that communicates that image – like a bright visor or a pen with an unexpected design.  Your professional sign company can give you hundreds of ideas and advice to help you promote your image through promotional materials.


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