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Harford County Signs and Banners Blog

Reinvent Your Signage

Friday, October 11, 2013

business signNow is a great time to reinvent your signage if it needs a lift. You may not know it, but your signage is so important to your business success. Did you know that signage can be responsible for attracting half of your customers? It’s true, says the International Sign Association (ISA). In addition, ISA contends that without signage, you may not get a loan for your business. Signage is the best marketing tool you have. Your company’s outdoor signage is actually the least expensive but most effective form of advertising you have. Why? Once you invest in good signage, people will see it every single day, 24 hours a day, seven days a week. It’s visible and sending a message every time they pass your place of business.

Proof that signage can be a contributing factor to business success is the growth in the sign industry itself. More and more businesses are turning to professional signage manufacturers for guidance and sign production. The ISA’s annual poll of sign companies shows that more than 75 percent of those surveyed said their business had grown in the last six months, and over 30 percent claimed double-digit growth. More than 50 percent said they will be hiring this year and investing in new equipment --evidence that the outlook is positive, and now is the time to get in on the new techniques, new designs and the momentum of the industry by creating new signage. The possibilities are limited only by your imagination -- from vibrant, life-like vinyl banners to high-tech, interactive digital signage. Talk to your professional sign manufacturer and reinvent your image through your signs.


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