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Harford County Signs and Banners Blog

Sign Design

Friday, August 24, 2012

Whether you’re looking for signage for Maryland trade show displays, Maryland boat wraps or any type of custom signs in Maryland, keep in mind the importance of design. It’s easy to think that you can design your own sign. Come up with the message, choose a font, a color and a signage type, and you’re set to go, right? Who needs a designer?

You do! Professional graphics designers are important in the process of creating your signage. Your signs are part of your overall company image. They are prominently displayed and give your business a personality. If you’re signs aren’t doing this, they should be – that’s where graphic design comes into play. The placement of your logo, the complimentary colors, and even the type of ink used on your sign can all make a difference.

Professional graphics designers are trained to make sure your signs have the highest possible impact.  When selecting a sign company, ask about graphic design. The designer should meet with you and help you to create or reinforce your brand through your signs. If you don’t have a logo, the designer can create one. If you already have one, the designer should be able to recommend the best types of signage that will translate your logo effectively.  For example, some logos would not translate well to a 3-D sign or a channel letter sign, but might be better suited for an etched sign. The graphics designer will make clear suggestions for you to consider. He or she will also follow the signage creation process through to the finish, making sure the images are sharp and clean, that the printing is done properly and the design balanced.   

Make sign design a priority. Make sure your sign company offers this service…when people respond to your sign, you’ll be glad you did!


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