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Harford County Signs and Banners Blog

Signage Critical To Sales

Tuesday, May 28, 2013

The “What’s Your Sign Survey,” conducted by FedEx Office, confirmed the connection between attractive, visible signs and positive customer decisions.* Some specific results:

  • 76 percent of the 1,000 respondents have entered a store because they found the signage attractive. 75 percent of those people will also tell someone else about the business, and 68 percent will purchase something from that business.
  • 42 percent of women respondents said they would enter a store they had never visited before if they liked its signage.
  • 68 percent of respondents thought a store’s signage reflected the quality of the merchandise or service.
  • 90 percent of respondents would try a company’s products if the sign was easy to read.

In a nutshell, signage should be attention-getting, easy to read and high quality. That doesn’t necessarily equate to high priced. A good sign manufacturer can give you high-quality signs at a price that will fit your budget. Only you can determine the image you want to portray in the signage, but your professional signage manufacturer can advise you on how to keep it clean and readable – from colors to font size. The FedEx Office survey also noted that the most important things consumers look for on a sign are business name, type of business, logo and tagline, in that order. We would add contact information, like phone number and website, to that list. Oh, and always… a “welcome” sign.


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