PLEASE CONTACT ME
ABOUT MY PROJECT
* Required







inner header

Harford County Signs and Banners Blog

Signage EVALUation

Wednesday, December 18, 2013

The Economic Value of On-Premise SignageYour signage value can be calculated in hard numbers as well as intrinsic value. The Signage Foundation recently presented an updated study from the University of Cincinnati titled, “The Economic Value of On-Premise Signage.” The study included a national survey of business owners and case studies from a variety of industries that showed signage is associated with revenues and profits.

Signage value can be calculated by using equivalent outdoor advertising figures for the amount of traffic that passes by the signage in a given time period. It’s calculated on cost per impression, and is the basis for billboard or today’s electronic sign advertising rates. But, the key to success is increased revenues resulting from signage. The University of Cincinnati study showed that on-premise signage plays an important role in the overall branding and marketing strategy for a business. The visibility and conspicuousness of the signage are key factors. Highly visible signs make it easier for customers to obtain the information they need to make a purchase. Nearly 60 percent of businesses surveyed reported an average 10 percent increase in sales transactions when they changed their signage and took into consideration viewing distances, location, size and other factors.

Your professional sign manufacturer can advise you on the best sign location, size and materials. If you have clearly outlined objectives for your business signage, your signage consultant can help you meet them. The study results confirmed what signage professionals try to communicate to customers every day: signs should be based on an assessment of many factors such as the location, road curvature, traffic lanes, speed limits, landscaping and sightline obstructions, to name a few. Your business industry will also play a role in the type of sign you select. In the case studies, a national lodging chain experienced increased occupancy rates with the use of digital signage to display pricing. A national retail banking business found pylon signs outperformed monument and wall signs in terms of visibility and increased teller transactions. Specialty store small business signage needed to communicate the value promise and be sensitive to community and customer expectations.

Whatever your industry, evaluate your signage needs and incorporate signage into your profitability plan.


Follow Us!

RSSHarford County Signs and Banners Blog


Recent Posts


Tags


Archive