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Harford County Signs and Banners Blog

Signage Industry Predictions 2013

Sunday, January 06, 2013

As is common in most industries at the start of the New Year, we have some comments on the market trends for 2013.  Experts across the board have weighed in, and we’ve looked at where we think the hot items will be.  We offer a short list of predictions:

  • Digital Signage and more digital signage – This market continues its growth.  Harford County businesses are realizing the cost-effectiveness of digital signage both indoors and outdoors.  Banks, restaurants, schools and churches are among the early-adopters, and we predict more will come on board this year.  Those early adopters will do even more with their digital signage.
  • Big screens - At retail, digital signage is being used to deliver a marketing and advertising strategy that drives consumers to purchase.  It will become more interactive for consumers and point-of-purchase signage will be important.
  • Small screens - Advertisers and marketers will try to reach consumers on mobile devices – from phones to tablets.  Again, interactive and targeted, the messages will be developed and delivered using data collected from all the “Smart” devices. 
  • Sleek materials – Lest we lament the demise of static signage, the market is still rich with opportunities.  The advent of sleek materials, like fabric for outdoor banners, will dominate the marketplace this year.
  • New applications for tried and true – We’ll see innovations and new uses for already successful applications like vehicle wraps and window cling signage.  The materials will be used in new markets and to reach new customers.  

Harford County sign companies will be thinking out of the box for customers and will suggest innovative ways to use current signage techniques.


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