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Harford County Signs and Banners Blog

Size Does Matter

Tuesday, February 12, 2013

In on-premise signage, size does make a difference – the size of the message, that is.  An impactful sign can be any physical size – from a wall plaque to a giant billboard, depending on where it is placed.  Regardless of the square footage of the sign, if the message is too small or unreadable, it won’t have any impact at all. 

On-premise signs need only display the main message.  That message should be succinct and memorable, not wordy and difficult to read.  What’s the call-to-action?  What do you want the reader to do?  If it’s call you on the phone, then make the phone number the largest part of the sign.  If you want to push people to your website, then give that address center stage on your signage.  Your company name and your call-to-action are the most important parts in any customer communication.  They should be big, compared to the other parts of the sign.   

The graphics should also be readable.  Choose a font or typeface that is sharp and clean.  Fancy script or lettering can be distracting and difficult to read.  If a potential customer has to struggle to figure out what you want him to do, it’s likely that you’ve lost the customer.  Your professional sign manufacturer can and should advise you on the proportions of the lettering and graphics on your sign.  They can act as a “readability consultant” and let you know how big the message can be on your size sign.  You have only a limited amount of sign real estate.  Use it to your advantage, because message size does matter.

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