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Harford County Signs and Banners Blog

Summertime Signage Is a Give-Away

Wednesday, July 03, 2013

promotional product beach ballSummer makes it easy to reach people who are out and about in the warmer weather.  While outdoor signage is a big way to capture lots of eyes, promotional products featuring your company name or logo are little ways that make a big difference. 

First, these little products are mobile and have pass-along value.  They will get into the hands of many people and be seen by more eyes than just those of the owner.   While magazines and newspapers have a pass-along value—that is, one copy is seen by an average of 2.5 people --premiums have even greater potential.  For example, according to a survey done by the Advertising Specialty Institute, if the original recipient doesn’t want the item, 62 percent of people will give it to someone else.  Items like shirts get 344 impressions per month, and pens get about 457.  From logo’d visors and sunglasses to pens or car magnets, awareness for your business increases by using promotional give-aways. 

Innovative premiums can also make a lasting impression.  Consider your target audience and your company personality.  If you want to communicate with beach-goers, a myriad of items awaits for every budget and every taste.  A sturdy beach umbrella, a pair of flip-flops, a beach towel or beach tote – all emblazoned with your name or slogan – are not only memorable items for the owner, they are also moving billboards for you.  Too much money, you say?  If you have a strategic plan, valuable premiums don’t have to break the bank.   Weigh the pros and cons of giving away fewer high-quality items that speak volumes, vs. distributing thousands of low-budget, low-quality items.    Your signage professional will be stock-full of great ideas to fit any budget.  Drink huggies, plastic beverage holders and beach balls are also nothing to sneeze at, and may be more suited to a conservative budget. 

Whatever your choice for outdoor give-aways, make them meaningful – for you and for the recipient.


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