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Harford County Signs and Banners Blog

A Sign to Freshen Up

Friday, January 17, 2014

outdoor signJanuary and the beginning of a new year is a good time to re-evaluate your signage needs and freshen up your physical signs. First, ask yourself whether or not you need new signage. If your business outdoor sign is more than five years old, you might want to consider a face lift. Sprucing up the sign with a heavy-duty cleaning that will leave it sparkling, or investing in a new sign are good options. Ask yourself: Does the signage still reflect the personality and brand image of your business? If you’ve had a branding change, any updates in your communications strategies or simply changed your mindset about how you do business, reflect those changes in your signage. Patrons will notice and stop in to see what’s new.

Even if your sign is less than three to five years old, regular maintenance is important. Make sure you are cleaning it properly and keeping it safe from nature’s elements. Consider an awning where possible for protection of the sign. Depending on the material you chose for your sign, wind, rain and snow can still be damaging and fading, making a sign look dirty and worn. Find ways to make your sign updatable. If you haven’t invested in digital signage, think about switching to a colorful LED board that can have up-to-the-minute messages. Or, add a message board to your existing signage – your sign professional can tell you how. These message boards move you into the high-tech era and give you the capability to “talk” to your customers. Once you’ve evaluated your outdoor signs, look at all of your signs – from trade show banners to window signage and point-of-purchase signs. They should all reflect your current brand image, be clean and sleek-looking, not tired and in need of repair. Your sign is really another of your “faces” to your customer. Put on the best one.

Large Format Digital Printing – What’s the Big Deal?

Tuesday, November 13, 2012

Large format digital printing is becoming more popular not only for large banners or signage, but for other interesting uses.  We’re beginning to see proofs done on a large format printer – they are easier to see and envision the final product.  Anything from retail signage and trade show banners to vehicle wraps can be done on a large format printer.  The digital imaging offers outstanding detail on both graphics and lettering.  Using a four-color process the printer gives the finished product clear, crisp colors that are created from four key colors: cyan, magenta, yellow and black.  The ink system is critical in large format printing.  (Note: Ask your Harford County sign expert what kind of substrate in the class of sign you need will perform best with regard to exposure to the elements and the sun while using today’s high performance inks.  Frequently it is better not to change inks, but to change the ink profile to work best with your particular sign material.)

The big deal about large format digital printing is that it is now reaching many more industries and customers than ever before.  It’s a great process for the technical, production and prepress markets.  Technical documents like architectural drawings and construction documents are ideal on a large format printer.  Signage like school banners and sports banners are obviously a big market for this technology, as are prepress, photography and fine art printing.  Most of the printers today are high-quality.  What really matters is the additional services offered by the signage manufacturer you choose.  From the initial quote and recommendation right through to the delivery of the final product, service counts.  The company that can provide the graphic design services, an installer and an expert in materials will make your job their biggest deal. 

Golden Rules for School Signage

Tuesday, June 26, 2012

If you’re part of a committee or team for a new or remodeled school building, you’ve probably identified school signage as one more thing you’ll require as the project nears completion. Or, if your child’s school needs new signage, you’ll want to know the options before you propose it to the PTA or the school board.

Custom business signs such as monument signs or architectural graphic signs are good choices for schools. You must check your city or town ordinances regarding size restrictions prior to choosing a sign. Also, the signs must comply with the new Americans with Disabilities Act (ADA), having such characteristics as non-glare backgrounds and easy-to-read typefaces. Finally, the sign should reflect your school’s needs and school spirit – whether it’s a versatile sign with magnetic letters, or a digital sign that can change its message hourly.

Once you decide on the sign type and have it installed by a qualified Maryland sign professional, make sure your school keeps it clean through each season. Dirt and grime should be cleaned regularly, and you should check with your custom sign manufacturer about how to remove any possible graffiti. Also, if it is a sign whose message must be changed by hand, make sure there’s a plan in place to do that. Don’t let outdated messages remain on the sign – it’s wasted time and space that can be used for other messages. It’s also a poor reflection on the school. Keep the messages fresh, short and upbeat. Passersby will have only a few seconds to read the messages, even if the sign says, “Have a Great Summer.”

How to Use That Logo

Wednesday, December 15, 2010

Problem: Customers Can't Find Our Business

mac signA local company is the certified service provider for a very well known computer manufacturer, but no one can find them. They moved into a nice facility on a busy corner, but there is no signage available to put their name on. Customers often get close to the office but just can't find them.

Solution: Install a Cost-Effective Sign

Install a very simple and inexpensive sign that no one will miss! In this case, use the logo that everyone is familiar with and will know on sight. This routed aluminum sign will catch the eyes of customers that are in the process of looking for the store, as well as future customers that had no idea the store even existed.

These simple architectural signs are manufactured using CNC (computer numerically controlled) routing centers that can recreate very intricate shapes out of any number of materials. In this case, a piece of 0.063" painted aluminum was used to create the shape, and the sign was fastened directly to the wall by using fasteners right into the mortar joints.

When putting up signs of this type, the fastening should be made into the joints because when the sign is removed, filling in the mortar can be matched easily. Readily available white screw caps were used to hide the fasteners so the white sign is unspoiled.

These routed signs can be simple or complex and can be manufactured using aluminum, plastic materials, wood or even stainless steel and copper alloys.

The final word is: use what people will recognize - your LOGO!


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