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Harford County Signs and Banners Blog

Sign of the Times

Thursday, October 13, 2011
Effective October 1, 2011 a Maryland state law took effect that levies a fine to people who have illegal signage in right–of-ways. These include commercial lawn signs, and owners will be fined $25 for putting an illegal sign in a state right-of-way or median. Permits are required to place signs there. Harford County will be implementing a volunteer program to remove signs already in place illegally.  

So, if lawn signs are part of your advertising plan, make sure getting the right sign permit is part of that plan as well. Don’t waste time and effort on a great sign that is just going to be taken down and is unlikely to be returned. As we noted in last month’s post about lawn signs, they can serve a great purpose. But as in real estate, the key is location, location, location! Be strategic. You don’t want your sign among 20 others in the median strip. You’re trying to break through the clutter, not be part of it.

Create signs that are slightly larger and use colorful, high-impact corrugated plastic to stand out wherever they are posted. Use your own business’s lawn or the lawns of clients who will allow a sign posting. These locations are much more valuable to you and they will help you maintain your sign’s value, too.

Before placing any signs in a public right-of-way, be sure to check the laws in your own state and/or county.

 

GROW YOUR BUSINESS WITH LAWN SIGNS

Friday, September 23, 2011
The grass probably is greener on the other side of that lawn sign. It’s true. Lawn signs can improve your business by increasing awareness and focusing your message. Best of all, they are cost-effective.  

A good lawn sign puts your company name front and center. It offers a concise message with a bright graphic. Consider the sign a mini-billboard. Communicate your company name and call-to-action – you have less than five seconds-worth of time to get the sign read by drivers.   

Lawn signs can be used at your place of business to announce special promotions or deals, and they can be used at client locations to advertise that you worked there. With zoning permission, they can even be used road side for church signs, medical office signs or law office signs.

Because of their size, portability and re-usability, these signs are a cost-effective way to communicate. Print several with the same message and take advantage of quantity discounts. Place them strategically, where passers-by will see them repeatedly. The goal is to get your message to break through the clutter. 

Try some carefully crafted lawn signs, and watch your business grow!

   


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