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Harford County Signs and Banners Blog

The Signage Vehicle

Tuesday, March 05, 2013

You may not realize it, but you have an outdoor billboard advertising opportunity that can reach hundreds of thousands of eyeballs each day.  The beauty is that it’s movable and removable.  It’s your car, truck or delivery van or fleet vehicle.  That vehicle rides throughout the community all week long, or sits in one or more parking lots each day.  People on the road see it.  People in buildings see it.  The audience is different every day.  According to the Transportation Advertising Council, a vehicle can provide anywhere from 30,000 to 70,000 impressions per day. 

Wouldn’t it be smart to turn it into an advertisement for your business?  With a vehicle wrap, you can instantly have a movable billboard that’s removable any time you choose.  Vehicle wraps are colorful, sharp graphics printed on special material that bends and curves to fit your car or truck.  The material not only allows you to print bright designs, it also weathers any type of weather without wearing or fading.  The possibilities are endless – from logos to actual ad campaigns.  Some of the most eye-catching wraps incorporate the shape of the vehicle into the wrap.  We’ve seen a cement mixer wrapped in giant asparagus spears, a bus whose wrap is a giant shark head with the doors being the mouth, and the Copenhagen Zoo bus wrapped in the image of a giant boa constrictor.  

Your signage professional can give you some ideas of what can work with your vehicle’s shape and your company’s branding.  Whatever the recommendation, it will be impactful on the roads and will capture the attention of the community.  Best of all, it maximizes something you already have and provides a cost-effective advertising “vehicle.”  

Trend-Setting Signs

Tuesday, February 26, 2013

Spring fashions are already at retail, and there’s lots of color.  The Pantone Fashion Color Report for 2013 reports a “balancing act” between dynamic bright colors and neutrals.  Fashionistas want a balance between being classic and being able to express their individuality.  The result is a list of colors with names like Dusk Blue, Grayed Jade, Tender Shoots and Poppy Red.  The Color Report says greens will be big this Spring.  But should you consider using green or something called “Tender Shoots” on your signage?

While fashion is a sign of the times, signs do not have to be in fashionable colors.  They need to be readable.  Following color trends is fine if you’re a fashion retailer.  But if you’re doing vehicle wraps, on-premise signage or trade show banners, you want to look at what people see the best, not what color matches their spring rain coat.  Trendy colors can often be difficult to read when applied to graphic lettering.  The U.S. Sign Council provides a list of the most readable, visible colors for signs, and we didn’t see Grayed Jade or Dusk Blue on it.

For good color visibility, signs should use contrasting colors for the background vs. the foreground lettering.  Combinations like black on yellow, green, red, blue or black on white, brown on yellow or white on red are easy to read.  They are combinations that “pop” off the sign and make you read the message.  Choosing a color combination for your signs should incorporate your company colors.  The text should be some variation of your logo color, provided it is among the typeface colors that are readable and sharp.  If it’s not, consider using black or reverse white on a colored background to prevent introducing too many colors and to make your message very readable.  

Since you’re likely not going to be changing your sign every time the fashions change, choose something that is classic, not trendy.  Set the trend of having a sign that works for you. 

Promote Your Image with Promotional Materials

Tuesday, September 04, 2012

Your company has an image – a “face” that it shows to the public.  It’s a way of doing business, and a perception of your business.  It starts with your company name and extends to everything you do.  It’s a first impression and a lasting impression.  If you’ve branded your company, you’ve taken steps to strengthen that image.  Promotional materials from a reliable Maryland sign company can help you in two distinct ways.

First, promotional materials can increase awareness of your company’s name to a broad audience.  They do what they say they will – promote your company.  Give away pens or bags or notepads emblazoned with your logo at sales events or at Maryland trade show displays, and your name is seen by thousands of people.  The item you choose becomes a mini billboard for your company, as well as a reminder of your company every time the item gets used.

Second, promotional materials can and should enhance your company’s image.  You may just want a far-reaching, inexpensive item to get your name out in the Baltimore area, but be careful in your choice of items. The quality of the item counts.  If it falls apart after one day or fails to work, that’s a reflection on your company.  Choose high-quality items that make a statement on their own.  Add your logo, and that quality statement transfers to your company image.  

Additionally, keep in mind that your choice of a promotional item itself communicates something about your image.  If you want people to think of your company as fun-loving or carefree, don’t select a traditional gray pen that you’d find in a bank.  Try a colorful or unusual item that communicates that image – like a bright visor or a pen with an unexpected design.  Your professional sign company can give you hundreds of ideas and advice to help you promote your image through promotional materials.

How to Use That Logo

Wednesday, December 15, 2010

Problem: Customers Can't Find Our Business

mac signA local company is the certified service provider for a very well known computer manufacturer, but no one can find them. They moved into a nice facility on a busy corner, but there is no signage available to put their name on. Customers often get close to the office but just can't find them.

Solution: Install a Cost-Effective Sign

Install a very simple and inexpensive sign that no one will miss! In this case, use the logo that everyone is familiar with and will know on sight. This routed aluminum sign will catch the eyes of customers that are in the process of looking for the store, as well as future customers that had no idea the store even existed.

These simple architectural signs are manufactured using CNC (computer numerically controlled) routing centers that can recreate very intricate shapes out of any number of materials. In this case, a piece of 0.063" painted aluminum was used to create the shape, and the sign was fastened directly to the wall by using fasteners right into the mortar joints.

When putting up signs of this type, the fastening should be made into the joints because when the sign is removed, filling in the mortar can be matched easily. Readily available white screw caps were used to hide the fasteners so the white sign is unspoiled.

These routed signs can be simple or complex and can be manufactured using aluminum, plastic materials, wood or even stainless steel and copper alloys.

The final word is: use what people will recognize - your LOGO!


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