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Harford County Signs and Banners Blog

Out and About

Tuesday, May 07, 2013

Spring has sprung in Maryland and summer is right on its heels.  Outdoor signage is more visible than ever at this time of year, especially vehicle signage.  A 2010 Arbitron in-car study estimated that people spend up to 20 hours a week in their cars.  This gives them ample opportunity to see signage – on stationary billboards and moving billboards – that is, vehicles.  Not only do vehicle signs provide more impressions to people driving or riding in their cars and trucks, but also to people who are on city sidewalks, streets and storefronts.  As more people venture outside, the audience for vehicle signage increases.

If you have a vehicle wrap, a magnetic sign, or even a roof sign on your vehicle, consider ways it can be more visible.  Park the vehicle strategically on a busy street or in a busy parking lot that can be seen from passersby.  Find outdoor festivals, sporting events or concerts that will draw a crowd, then park the vehicle where it can be easily seen.  Because vehicles are constantly moving, the signage is constantly reaching new eyes and providing new impressions.   Signage on trucks and buses provides a high return on impressions and favorable consumer opinions.  According to the Arbitron study, about 91 percent of people notice advertising on trucks and 75 percent of them get a favorable impression with truck-side advertising.   In today’s mobile society, many of these people are able to access a company’s website on their Smart Phone, and they are making buying decisions based on signage they see on the road.  So get your vehicle out and about, and talk to your professional signage manufacturer about how your vehicle can make a good impression.

Meaningful Menu Signage

Sunday, August 12, 2012

Do you ever find your head spinning while trying to read a busy menu board in a restaurant?  Or, do you have trouble focusing on the sign content listing the numerous spa menu services in your local salon?    

If you have any type of business that requires a signage menu listing, focus on readability and meaning.  For readability, typeface size, spacing and color are important.  The typeface should be big enough to be seen easily without straining for people with average eyesight.   The spacing between line items should be at least 1.5 spaces or more – single spaced is very difficult to read from afar.   Choose colored typeface carefully – if it doesn’t relate to the product or services, stick with black or a dark type color on a light background, or a reverse white on a dark background.  The stark contrasting colors will make the sign easier to read.  

If you are going to list pricing per item, use a chart format or ellipsis to make a visual connection from the item to the pricing.  Or, if several items in a category have the same price, group them together and list the price only once.  Not only will this save space, it will make the signage more readable.

One example of meaningful outdoor menu signage is a snowball stand sign with colors for each of the different flavors.  Banana is yellow, root beer is brown, grape is purple, etc.  This makes it easy for children to identify flavors and parents to order.  It’s effective when the choices are numerous.   If the choices change on an ongoing basis, or if there is a daily special, identify a specific area on the sign for these changes.  Make them look as graphically pleasing as the rest of the sign.  Magnetic lettering works well for this scenario.   

No matter whether the menu is indoor signage or outdoor signage, your Maryland sign professional can help you to make it meaningful, readable and memorable.

Magnetic Signs Attract Attention

Wednesday, January 25, 2012

Magnetic signs come in all shapes and sizes. They are yet another portable signage example, and they are great for temporary use. Most commonly used on vehicles, magnetic signs are an ideal way to promote a timely message or event. In addition, many team and sport logos seen on cars in Harford County are magnetic signs. But don’t forget about miniature magnetic signs – calendars and schedules, contact information and quick-reference phone numbers can all be printed on a magnet small enough to hang on refrigerators or file cabinets.  

Magnetic signs can be cost effective, as simple as one color graphics letting people know your name and phone number, or full color digital prints utilized to catch potential customers' attention. Made from a vinyl sheet containing magnetic compounds, the flexible material usually comes on a roll and can be cut to any size. A vinyl layer holds the printing and then is laminated on top. The magnetic thickness varies based on the use – a thicker magnet is used for vehicles because they require more staying power. A thinner magnet is used for promotional items.

When ordering magnetic signs, be sure to ask for samples and inquire about the safety of the magnet on painted metal surfaces. You don’t want your signage to take the paint off a vehicle or refrigerator when removed! But you do want to use magnetic signs to attract attention with a message that will stick! And always remember not to use magnets too close to magnetic computer hard drives, as this can damage the data stored on them.


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