If your business has the space for an outdoor monument sign, don’t hesitate to invest in one. It’s the first impression of your business and your building, not to mention an advertisement to every person passing by. Some statistics report that at least half of customers buy your product because of your outdoor signage. If that’s not monumental enough, consider five other reasons monument signage might work for you:
- Customized. A monument sign is custom made. You and your signage professional decide on the design. The shape, color, lettering or material should work together to reflect your business image and blend with the surrounding environment. There’s a reason it’s called “monument.” It’s meant to be a beacon for your business. It can (and should) include your business logo and name and any other customized elements you want your customers to see.
- Material choices. Because it’s custom made, a monument sign allows a choice of materials. You can select from durable, lightweight material like Peachtree Foam, or go the natural route of brick or stone. Either material will be sturdy and long lasting. The lightweight version takes only a few hours to install onsite and it looks solid and weighty.
- Illumination. Whether it’s an LED sign or back-lit lettering, monument signs can be strategically lit so that your sign can be seen 24/7.
- Weather-resistant. Weathering the fluctuating weather in Maryland can be a challenge for any outdoor item. Properly built signage contains drainage systems for rain and snow. Maintenance prevents fading and damage from extreme heat or cold. Correct installation includes preparation of the ground around the sign so that any expansion or contraction due to heat or cold does not affect the sign itself. There should be no “settling” or movement of a properly installed monument sign.
- Long life. Despite a monumental investment now, in the long run, a monument sign will prove its value. Monument signs last well over 15 years – both the lightweight foam signs and the traditional brick or stone masonry signs.