PLEASE CONTACT ME
ABOUT MY PROJECT
* Required







inner header

Harford County Signs and Banners Blog

It’s Spring and the Cruisin’ is Easy

Tuesday, April 30, 2013

As more people come out of their homes and businesses to greet the warmer weather and sunshine, car wraps are a great opportunity for both getting attention and communicating messages.  Car cruises traditionally feature souped up vehicles, refurbished older models, and “hot cars.”  You can get your car noticed with creative, eye-catching wraps.  Not only does the wrap protect the car’s paint, but it updates it to be a fun set of wheels that is truly not your father’s Oldsmobile (or family mini-van as is more likely today).  Aurora Graphics, a leading vehicle wrap company, offers over 16 patterns of camouflage, and anything from patriotic to wild flower scenes.  Get something that reflects your personality.  Be sure to have a professional sign manufacturer do the installation of the wrap for more accurate placement and better results.  While this is not for the faint of heart or wallet – a typical wrap costs about $2,000 – it will keep your car looking newer longer -- it has about a four-year life span.

Plus, if you have a small business, there’s no better time than cruisin’ time, to try mobile advertising.  That $2,000 will go far in advertising ROI.  According to 3M, a manufacturer of materials for vehicle wraps, a little more expensive wrap – at $3,500 -- is worth $130,000 in advertising.  The Transportation Advertising Council estimates that a vehicle wrap generates 30-70,000 impressions per day.  And lest we wonder if anyone will remember seeing this vehicle wrap – the Transportation Advertising Council says mobile ad messages have a 97 percent recall rate.  Ask your signage professional for help in creating graphics and photos that appear seamless on your vehicle.

You can hardly go wrong with a vehicle wrap – whether it’s to protect your paint job or capture attention – it’s cruisin’ season!

The Signage Vehicle

Tuesday, March 05, 2013

You may not realize it, but you have an outdoor billboard advertising opportunity that can reach hundreds of thousands of eyeballs each day.  The beauty is that it’s movable and removable.  It’s your car, truck or delivery van or fleet vehicle.  That vehicle rides throughout the community all week long, or sits in one or more parking lots each day.  People on the road see it.  People in buildings see it.  The audience is different every day.  According to the Transportation Advertising Council, a vehicle can provide anywhere from 30,000 to 70,000 impressions per day. 

Wouldn’t it be smart to turn it into an advertisement for your business?  With a vehicle wrap, you can instantly have a movable billboard that’s removable any time you choose.  Vehicle wraps are colorful, sharp graphics printed on special material that bends and curves to fit your car or truck.  The material not only allows you to print bright designs, it also weathers any type of weather without wearing or fading.  The possibilities are endless – from logos to actual ad campaigns.  Some of the most eye-catching wraps incorporate the shape of the vehicle into the wrap.  We’ve seen a cement mixer wrapped in giant asparagus spears, a bus whose wrap is a giant shark head with the doors being the mouth, and the Copenhagen Zoo bus wrapped in the image of a giant boa constrictor.  

Your signage professional can give you some ideas of what can work with your vehicle’s shape and your company’s branding.  Whatever the recommendation, it will be impactful on the roads and will capture the attention of the community.  Best of all, it maximizes something you already have and provides a cost-effective advertising “vehicle.”  

Window Perf- A Solution for Many Applications

Friday, December 28, 2012

Window perf has become a very popular choice for advertising, not only on vehicles but also for retail spaces and business for a number of reasons.  For those that are not familiar with this material, window perf is a vinyl that has had lots of small holes punched into the material.  It has a black or very dark backing and because of this when applied to a window we can print full color graphics on the face and then apply to the window.  From the outside your customer and the public can see the graphics and from the inside you can still let the sun in see out like you are looking through a screened window.

The difference between what is used for retail spaces and that used for vehicles is the percentage of material to open area created by the holes.  For vehicles most states require that the material be no more than 50% closed or what is often referred to as 50/50.  For retail the material of choice is 70/30 (30% open and 70% solid material to print on).  The retail material can be more vivid due to the amount of ink that can be laid down.

Below are a couple of examples of applied window perf.  Window perf can be a great solution when you have open window space but you don't want to block your view.  Many retailers use window perfs on retail store fronts to keep the heat of the sun out.

Give Blue Water Signs a call to discuss and help you make your blank windows start working for you.

Backwards and Forwards – At A Glance

Wednesday, December 05, 2012

Early in 2012, as in most industries, experts gave their predictions on the direction of the signage industry.  While the thoughts were varied, the list of trends most often included an increased prevalence of digital signage, one-way vision window graphics, vehicle wraps and the advancement of large format digital printing.  

Digital signage certainly has grown.  We’re seeing more of it around Harford and Baltimore Counties – both indoors and outdoors.  From health clubs to banks, businesses are learning about the flexibility of digital signage and the advertising benefits it holds.  Maryland sign companies can thank the electronics industry for its ultra-thin, affordable displays created specifically for this market.  We can give credit to computer and switching manufacturers who have also provided easy-to-use packages of hardware and software for creating digital signage content.  Looking forward, this industry will continue to flourish, and become more affordable.

The newest trends in printing have caught the attention of most sign manufacturers.  One-way vision window graphics and large format digital printing are both great advances in sign printing.  The materials used and the crisp, clear images make signs come alive like never before.  We think these two areas will continue to thrive in the coming year as more and more businesses realize the trend.  

Vehicle wraps have also found new markets this year, as predicted.  They’re not just used by the car enthusiast anymore.  They can make your vehicle a moving billboard while protecting the paint at the same time.  The materials used to make the wraps also make the graphics so clear and natural that heads turn no matter where the vehicle goes.

Looking ahead to 2013, we think these areas will continue to grow and Maryland sign manufacturers will bring the newest, high-quality materials to more businesses across the state.

Large Format Digital Printing – What’s the Big Deal?

Tuesday, November 13, 2012

Large format digital printing is becoming more popular not only for large banners or signage, but for other interesting uses.  We’re beginning to see proofs done on a large format printer – they are easier to see and envision the final product.  Anything from retail signage and trade show banners to vehicle wraps can be done on a large format printer.  The digital imaging offers outstanding detail on both graphics and lettering.  Using a four-color process the printer gives the finished product clear, crisp colors that are created from four key colors: cyan, magenta, yellow and black.  The ink system is critical in large format printing.  (Note: Ask your Harford County sign expert what kind of substrate in the class of sign you need will perform best with regard to exposure to the elements and the sun while using today’s high performance inks.  Frequently it is better not to change inks, but to change the ink profile to work best with your particular sign material.)

The big deal about large format digital printing is that it is now reaching many more industries and customers than ever before.  It’s a great process for the technical, production and prepress markets.  Technical documents like architectural drawings and construction documents are ideal on a large format printer.  Signage like school banners and sports banners are obviously a big market for this technology, as are prepress, photography and fine art printing.  Most of the printers today are high-quality.  What really matters is the additional services offered by the signage manufacturer you choose.  From the initial quote and recommendation right through to the delivery of the final product, service counts.  The company that can provide the graphic design services, an installer and an expert in materials will make your job their biggest deal. 

Wrap It Up In a Bright Package – New Car Wraps

Tuesday, September 11, 2012

If you’re craving that cherry red or racing blue car instead of your conservative gray or taupe vehicle but can’t quite bring yourself to change your permanent paint color, wrap it up!  Visit your Maryland professional sign company to explore a full vehicle wrap.  These wraps not only look great, they are cost-effective and time sensitive, compared to a new paint job on your car.  Or, if you want to turn your vehicle into a traveling billboard sign complete with your logo, make sure the car color matches the logo colors with a complete wrap in a color of your choice.

The wrap will maintain your car’s original paint and shield it from dings – from stones flying up from the road to careless people flinging their doors open into your car.  If there is damage done to your car while wrapped, or if you have an accident, the chances of being able to wrap the new section in the same color wrap are better and more economical than matching the original paint color.  And, a vinyl wrap can preserve the original paint, increasing the resale value of your car.  

If you really want to be trendy, put on your sunglasses and admire the latest chrome auto wraps in silver, gold, copper and other colors.  They’re actually vinyl wraps like those you would use to change your car’s color, with a chrome finish.  Like traditional wraps, they protect your car’s paint, while giving you that bright, shiny look of chrome.  A chrome wrap will keep your car cooler, because it reflects the sun’s rays rather than absorbing them. 


Your professional sign company can install wraps quickly and easily.  While this could be a do-it-yourself project, the attention to detail is so important that it’s worth getting a professional.  First, the car’s surface needs to be prepared properly.  All blemishes and uneven surfaces need to be removed before applying the wrap.  Properly prepared surfaces will allow the wrap to stretch and adhere more smoothly and last longer.  Although stretch vinyl and chrome film can be positioned and repositioned without leaving a permanent “memory,” your professional installer can get it right the first time.  In addition, they can recommend the right design if you want printing or painting.  

So, wrap up the latest trend – a bright, shiny vehicle protected against the wear and tear of the road!


Follow Us!

RSSHarford County Signs and Banners Blog


Recent Posts


Tags


Archive