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Harford County Signs and Banners Blog

The Art of Signage

Friday, December 06, 2013

If you’ve driven down Main Street in Bel Air, MD, or along Rt. 22 through the center of town, you may have seen the artist working on the mural on the side of the new Oyster Bar building. The picture has come together in stages – from sketch to paint to the finished product. The signage itself is artwork, and a great message from what promises to be a hip, new watering hole. It’s also a great message to Harford Countians that the artist is so involved with the signage.

2013 Bel Air Maryland BBQ Bash logoIn really examining signage around us, we can see more examples of artwork as signage – or vice versa – signage as artwork. The colorful Bel Air BBQ Bash logo and signage is easily identifiable and allows people to link it to a great local event. Two Sisters retail store in Bel Air has a full side of the building sporting a stylish mural that is eye-catching and memorable. It doesn’t even have the store’s name in it, but it’s recognizable because of the placement of the mural on the building and the relationship of the mural to the type of store.

Your signs can be artistry in motion. Every graphic designer secretly wishes for that big hit signage that is evergreen in the public eye. Whether it’s the Coca Cola logo that’s recognizable with simply the swirl of the “L” or a mural with a message, any signage that creates a memory is worth its price tenfold. If it calls attention to itself, it’s doing its job. Signage isn’t – or shouldn’t’ be – quiet. It needs to be loud and eye-catching to break through the clutter. Ask your signage professional to help you make your sign something special. Signage isn’t just words lit up at night outside your window. Signage is an art.

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