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Harford County Signs and Banners Blog

The Incredible Shrinking Digital Signage Dollar

Tuesday, March 12, 2013

Digital signage is becoming more affordable thanks to new entries into the market and more manufacturers jumping on the bandwagon.  Before buying a digital signage system, find out about the hardware and software you’ll be using.  Ask your signage professional to review the companies he or she prefers and why.  Because there is so much choice in the market today, there is the opportunity for comparison in both products and services.  

Look for a digital signage manufacturer who is reputable and innovative – someone who is keeping up with the fast-moving industry, and making efforts to provide high-quality signage and easy-to-use software.  We like the innovations from companies like Daktronix and Watchfire.  The displays are versatile, and there is something to satisfy every application.  The Daktronix Galaxy product line offers full-color, tri-color and monochrome displays with dynamic graphics and colors.  They have LED Message displays for directional and instructional signage, and LED video displays for content advertising both indoors and outdoors.  They can be seen in places like Towson University, University of Florida and the Barclays Arena in Brooklyn, NY.  

Watchfire is another company that’s worthy of more than just watching for Digital Signage.  Their Ignite software is easy to program and update so your signage is always current.  It allows you to edit your signage from anywhere you have a computer, preview graphics, select from a library of downloadable graphics and artwork, and use fades and RSS feeds easily.  Together, the display and the software can make great digital signage for your company.  Make sure you feel comfortable using both, and ask your signage professional to guide you in maximizing their potential.  The more you use them, the more cost-effective they will be.


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