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Harford County Signs and Banners Blog

The Signage Vehicle

Tuesday, March 05, 2013

You may not realize it, but you have an outdoor billboard advertising opportunity that can reach hundreds of thousands of eyeballs each day.  The beauty is that it’s movable and removable.  It’s your car, truck or delivery van or fleet vehicle.  That vehicle rides throughout the community all week long, or sits in one or more parking lots each day.  People on the road see it.  People in buildings see it.  The audience is different every day.  According to the Transportation Advertising Council, a vehicle can provide anywhere from 30,000 to 70,000 impressions per day. 

Wouldn’t it be smart to turn it into an advertisement for your business?  With a vehicle wrap, you can instantly have a movable billboard that’s removable any time you choose.  Vehicle wraps are colorful, sharp graphics printed on special material that bends and curves to fit your car or truck.  The material not only allows you to print bright designs, it also weathers any type of weather without wearing or fading.  The possibilities are endless – from logos to actual ad campaigns.  Some of the most eye-catching wraps incorporate the shape of the vehicle into the wrap.  We’ve seen a cement mixer wrapped in giant asparagus spears, a bus whose wrap is a giant shark head with the doors being the mouth, and the Copenhagen Zoo bus wrapped in the image of a giant boa constrictor.  

Your signage professional can give you some ideas of what can work with your vehicle’s shape and your company’s branding.  Whatever the recommendation, it will be impactful on the roads and will capture the attention of the community.  Best of all, it maximizes something you already have and provides a cost-effective advertising “vehicle.”  


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