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Harford County Signs and Banners Blog

Trade Show Signage – A Refresher

Wednesday, July 17, 2013

trade show signageStanding out from the crowd at a trade show often feels like an exercise in futility.  If nothing else, it’s a test of creativity and strategy.  If you’re attending a huge industry trade show, your signage often has to match – “screaming” to be heard amongst all the large, major vendors in the industry.  If the show is local and more subdued, you still need to stand out, but in a more subtle way. 

Trade show signage should be replaced every few years – not only to make it look and feel newer, but to freshen your company image and show your potential customers that you’re keeping up with the times.  New materials and printing processes have become more efficient and cost-effective, so that you can comfortably budget to refresh your booth or table top display.  Dye sublimation printing for trade show banners and panels is one of the hottest trends.  The process allows you to print photo-quality pictures on various flexible materials.  It vaporizes the colors so that the edges of the image are less conspicuous than those done by an inkjet printer.  Dye sublimation also is more fade-resistant and can be cleaned more easily. 

Fabric banners are more popular than ever before, and they are lighter and more easily assembled than panels or curved walls.   They make booth assembly and break-down easier.   

No matter what signage material you choose, put your best company image forward.  From the simplest table banner to the most sophisticated back-lit signage, you or your team should be able to unpack, position and secure your signage with ease, and feel refreshed in both design and message.


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