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Harford County Signs and Banners Blog

Trend-Setting Signs

Tuesday, February 26, 2013

Spring fashions are already at retail, and there’s lots of color.  The Pantone Fashion Color Report for 2013 reports a “balancing act” between dynamic bright colors and neutrals.  Fashionistas want a balance between being classic and being able to express their individuality.  The result is a list of colors with names like Dusk Blue, Grayed Jade, Tender Shoots and Poppy Red.  The Color Report says greens will be big this Spring.  But should you consider using green or something called “Tender Shoots” on your signage?

While fashion is a sign of the times, signs do not have to be in fashionable colors.  They need to be readable.  Following color trends is fine if you’re a fashion retailer.  But if you’re doing vehicle wraps, on-premise signage or trade show banners, you want to look at what people see the best, not what color matches their spring rain coat.  Trendy colors can often be difficult to read when applied to graphic lettering.  The U.S. Sign Council provides a list of the most readable, visible colors for signs, and we didn’t see Grayed Jade or Dusk Blue on it.

For good color visibility, signs should use contrasting colors for the background vs. the foreground lettering.  Combinations like black on yellow, green, red, blue or black on white, brown on yellow or white on red are easy to read.  They are combinations that “pop” off the sign and make you read the message.  Choosing a color combination for your signs should incorporate your company colors.  The text should be some variation of your logo color, provided it is among the typeface colors that are readable and sharp.  If it’s not, consider using black or reverse white on a colored background to prevent introducing too many colors and to make your message very readable.  

Since you’re likely not going to be changing your sign every time the fashions change, choose something that is classic, not trendy.  Set the trend of having a sign that works for you. 


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