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Harford County Signs and Banners Blog

Wraps Are the Rage

Thursday, February 27, 2014

Great Cookie vehicle wrapVehicle wraps continue to be the rage for both car aficionados and businesses wanting to do mobile advertising – literally. From Pinterest to Facebook, people are sharing images of wraps and “liking” them by the hundreds. Leopard print, zebra-stripe, hot pink and logo’d doors --- the creativity is endless. Ford Motor Company is marketing a commercial graphics tool that allows viewers to choose a Ford commercial vehicle and see how it will look in a wrap. Users can design the wrap, place it on the vehicle, see it from five viewing angles, zoom in and out and share the image on social media.

Once you decide to join the fun, talk to a professional about designing and applying the wrap. Application can be done by any number of professionals, but the key is just that – find a professional. A signage professional trained in applying car wraps can help in several ways. First, design: a signage professional knows can easily translate his expertise in design and messaging on signs to a vehicle wrap. The exciting part is that message can now go almost 3D. The signage professional has the graphic knowledge to make the colors “pop” and the design unforgettable. He will be familiar with the most durable materials to use both for the vehicle itself and for the local weather conditions. Finally, he knows the painstaking process of application so that the material is seamless around the car or truck.

Wraps can last for several years, and from their popularity, it looks like they’ll still be the rage in a few years.


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