PLEASE CONTACT ME
ABOUT MY PROJECT
* Required







inner header

Harford County Signs and Banners Blog

A Sign to Freshen Up

Friday, January 17, 2014

outdoor signJanuary and the beginning of a new year is a good time to re-evaluate your signage needs and freshen up your physical signs. First, ask yourself whether or not you need new signage. If your business outdoor sign is more than five years old, you might want to consider a face lift. Sprucing up the sign with a heavy-duty cleaning that will leave it sparkling, or investing in a new sign are good options. Ask yourself: Does the signage still reflect the personality and brand image of your business? If you’ve had a branding change, any updates in your communications strategies or simply changed your mindset about how you do business, reflect those changes in your signage. Patrons will notice and stop in to see what’s new.

Even if your sign is less than three to five years old, regular maintenance is important. Make sure you are cleaning it properly and keeping it safe from nature’s elements. Consider an awning where possible for protection of the sign. Depending on the material you chose for your sign, wind, rain and snow can still be damaging and fading, making a sign look dirty and worn. Find ways to make your sign updatable. If you haven’t invested in digital signage, think about switching to a colorful LED board that can have up-to-the-minute messages. Or, add a message board to your existing signage – your sign professional can tell you how. These message boards move you into the high-tech era and give you the capability to “talk” to your customers. Once you’ve evaluated your outdoor signs, look at all of your signs – from trade show banners to window signage and point-of-purchase signs. They should all reflect your current brand image, be clean and sleek-looking, not tired and in need of repair. Your sign is really another of your “faces” to your customer. Put on the best one.


Follow Us!

RSSHarford County Signs and Banners Blog


Recent Posts


Tags


Archive