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Harford County Signs and Banners Blog

How to Use That Logo

Wednesday, December 15, 2010

Problem: Customers Can't Find Our Business

mac signA local company is the certified service provider for a very well known computer manufacturer, but no one can find them. They moved into a nice facility on a busy corner, but there is no signage available to put their name on. Customers often get close to the office but just can't find them.

Solution: Install a Cost-Effective Sign

Install a very simple and inexpensive sign that no one will miss! In this case, use the logo that everyone is familiar with and will know on sight. This routed aluminum sign will catch the eyes of customers that are in the process of looking for the store, as well as future customers that had no idea the store even existed.

These simple architectural signs are manufactured using CNC (computer numerically controlled) routing centers that can recreate very intricate shapes out of any number of materials. In this case, a piece of 0.063" painted aluminum was used to create the shape, and the sign was fastened directly to the wall by using fasteners right into the mortar joints.

When putting up signs of this type, the fastening should be made into the joints because when the sign is removed, filling in the mortar can be matched easily. Readily available white screw caps were used to hide the fasteners so the white sign is unspoiled.

These routed signs can be simple or complex and can be manufactured using aluminum, plastic materials, wood or even stainless steel and copper alloys.

The final word is: use what people will recognize - your LOGO!

Letters - Dimensional Signs

Monday, December 13, 2010

Entrance SignSome of the longest lasting signs available are what are known as "Dimensional Letters or Signs". These may be a company name, its logo, or a combination. These letters are manufactured in a number of different ways and can be made from aluminum, stainless steel, copper alloys, or an assortment of plastics. They can be flat or they can be formed to give a greater perception of depth.

What we will focus on are flat letters or logos that are cut out of metal or plastics. When we look at metal letters that are considered "off the shelf" they can come in at least 6 different metals, and six different thicknesses and over 50 standard finishes. They can be made as small as 1/2" all the way up to 5 ft. With acrylic flat cut letters they can range from 1" to 6 ft and are available in 32 standard pigments. With either metal or acrylic they can be painted to match a PMS color that you require and custom designs can be handled.

When fabricating these letters there are a number of ways that they can be manufactured. The letters can be routed out using a CNC (Computer Numerically Controlled) router or mill, they can be cut using a laser, or they can be manufactured using water jet cutting. One nice thing about any of these methods is that all the scrap that is generated is put back into the system and recycled to use later. Modern manufacturing methods have reduced the lead time for these types of letters and also improved their quality.

Aluminum Letters
These letters were water jet cut out of ¼” Al and custom painted to match a required PMS color.

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