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Harford County Signs and Banners Blog

Wrap Up Your Message in a Vehicle Wrap

Wednesday, February 22, 2012

Vehicle wrap - GIO TechnologiesWe’ve been talking about vehicle wraps and their cost-efficiency in terms of advertising space and message. But what makes a vehicle wrap work? What gives it the four-year life expectancy?

A vehicle wrap lasts for two reasons: the preparation and application are done properly and the materials are durable. First, be sure your vehicle is ready for the application. For best results, the surface of the vehicle must be clean. It’s a good idea to use a commercial detergent and water as well as a solvent to make sure there is no oily residue on the vehicle. Many vehicle wrap manufacturers have cleaning instructions specific to their materials, so make sure your sign professional reviews them. The surface must also be dry for better adherence. Ask your professional custom sign company what other preparation you or they will do prior to application. They will most likely use a template first, to be sure all the angles are correct and that the wrap lays properly around the corners of the vehicle.

Vehicle wrap - Hyper MediaAs for materials, wraps are generally made from cast vinyl films to make application around curved surfaces easier. Calendered films are also used, but they should be reserved for flat areas and for short-term graphics, because they do not stand up to stress in the material. The films generally have built-in adhesives and can be repositioned easily. Long-lasting wraps use films that have air release channels to help eliminate bubbles. The vinyl wrap should be completed with an overlaminate that conforms easily to the vehicle’s shape and is flexible. The overlaminate gives the vehicle wrap protection from UV rays, weathering and abrasion from traveling in and around Harford County and Baltimore County.

With the proper preparation, application and materials, your vehicle wrap will be a valuable advertising investment.

Vehicle Wraps Cost-Effective Advertising Strategy

Wednesday, February 15, 2012

If you have a truck, car or other vehicle that is dedicated to your business, you already own valuable advertising space. You have a moving billboard for Maryland signage. By adding a vehicle wrap to any of your vehicles, you can reach thousands of people every day, and the audience will be more diverse than any other advertising venue. The Outdoor Advertising Association cites that more than 95 percent of Americans are reached by media that targets vehicle drivers and passengers. This includes static billboards and signs, but also encompasses transit signage, which makes up 16 percent of the total outdoor advertising category. According to the Outdoor Advertising Association, a vehicle wrap can generate 30-70,000 impressions per day, and can boost name recognition by 15 times that of any other form of advertising. Your vehicle can serve as a sports banner, school banner, or outdoor sign that advertises your business.

Vehicle wraps are economical and long-lasting. They are among the best cost per impression available to advertisers. A full vehicle wrap has a lifespan of about four years, and can cost as little as $2,000. Because you already own the ad space, this investment is well worth the effort. Using your logo and bright graphics, you can get the attention of thousands of people on the roads every day.

Cost Per Thousand Impressions Graph

Contact Blue Water Signs today to take advantage of the excellent cost per impression rate of vehicle wraps.

Digital Signage Everywhere

Wednesday, February 08, 2012

Digital Signage Today, a leading industry website, developed an infographic to showcase the prevalence of digital signage in everyday life. From health clubs to restaurant signage, grocery stores to movie theaters, if you really think about it, you see digital signage everywhere. Digital Signage Today cites an Arbitron study that shows “70 percent of Americans are exposed to place-based video screens every month, and 52 percent are every week.” The infographic is below, but before peeking, think about a typical day:

7 a.m.: Health club signage shows current events and weather; flat screens inside show club activities
8 a.m.: Coffee shop has a digital signage menu board
9 a.m.: Outdoor office signage shows occupant names; corporate lobby offers digital kiosk with information on business tenants
Noon: Lunch restaurant features specials on a digital signage menu board
5 p.m.: Grocery store has a digital signage specials board and promotions, as well as a digital kiosk for deli counter orders
5:30 p.m.: Gas station pricing reflected on digital signage display
7 p.m.: Movie theater signage has current movie times and ratings; purchase tickets at a digital kiosk

Click to view the infographic.

If you're interested in acquiring digital signage for your business, contact Blue Water Signs today.

Digital Signage Big News at 2012 Consumer Electronics Show

Wednesday, February 01, 2012

Digital signage was everywhere at this year’s Consumer Electronics Show (CES) in Las Vegas- both as new technology and as exhibit signage. We’ve already talked about the forecasts for this category, and it is quite the rage for the industry. Digital signage is penetrating Maryland office signs, outdoor signs and custom business signs. Digital signage allows you to create customized signage each and every day by changing your message and tailoring it to your audience.

Companies are making it easier and easier to enter the digital signage market with custom business signs. For example, LG showed an EZSign TV designed for business owners, with the accompanying software that allows them to create their own digital signage content. According to an article in Digital Signage Today, the EZSign TV package provides 53 templates and picture-in-picture layouts that display a live TV broadcast within the signage. The content can be loaded onto a USB drive for display, requiring no additional hardware. Chosen product of the year by CRN Magazine, The EZSign TV lets users combine advertisements, information and live TV broadcasts on the same screen. The big screen LED TV provides bright, bold displays and graphics. Like most digital signage displays, it can be mounted on a wall, in a kiosk, or put on a stand for maximum in-store signage flexibility.

If you’re considering digital signage for your Maryland office signs, Blue Water Signs can give you a complete recommendation. Today’s product technology makes the signage more flexible and easier to use. Contact us for more information.

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