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Harford County Signs and Banners Blog

Wrap Up the Season

Monday, October 21, 2013

vehicle wrapWith the beautiful weather Harford County has been enjoying this fall, there have been more opportunities for people to be outdoors. They’re tailgating and pumpkin-picking and just wandering through nature before having to wrap up for winter. It’s a great season to capture their attention at festivals, carnivals and sporting events with a memorable, moving billboard. It’s easy to do – all you need is a car or truck and a signage professional.

You can turn your vehicle into a double-duty machine. Add a vehicle wrap. It’s a multi-purpose strategy for businesses who want to reach people constantly. Vehicle wraps protect and project. First, the wrap protects your car or truck from the elements and keeps the paint looking like new. Or, a wrap can increase the longevity of a poor-looking vehicle by hiding the flaws and turning it into a moving advertising sign. Second, a vehicle wrap projects your company’s image – whether it’s a logo, graphic design or lettering. It garners impressions with a wide audience every time the vehicle is on the road. For that matter, parked in a strategic location, your vehicle can provide messaging to a crowd of football fans, concert attendees or shoppers.

The newest wrap materials can make the most detailed logos look like a high-definition picture. The colors are brighter, the graphics more accurate and when properly applied to the vehicle, the wrap looks like paint. Wraps have a life span of about four years – imagine the number of people who will see your logo or message in that time period! It makes a $2,000-$3,000 investment seem to be well worth it. Wrap up your fall season and get ready for winter with a professional vehicle wrap and watch your company awareness soar.

Reinvent Your Signage

Friday, October 11, 2013

business signNow is a great time to reinvent your signage if it needs a lift. You may not know it, but your signage is so important to your business success. Did you know that signage can be responsible for attracting half of your customers? It’s true, says the International Sign Association (ISA). In addition, ISA contends that without signage, you may not get a loan for your business. Signage is the best marketing tool you have. Your company’s outdoor signage is actually the least expensive but most effective form of advertising you have. Why? Once you invest in good signage, people will see it every single day, 24 hours a day, seven days a week. It’s visible and sending a message every time they pass your place of business.

Proof that signage can be a contributing factor to business success is the growth in the sign industry itself. More and more businesses are turning to professional signage manufacturers for guidance and sign production. The ISA’s annual poll of sign companies shows that more than 75 percent of those surveyed said their business had grown in the last six months, and over 30 percent claimed double-digit growth. More than 50 percent said they will be hiring this year and investing in new equipment --evidence that the outlook is positive, and now is the time to get in on the new techniques, new designs and the momentum of the industry by creating new signage. The possibilities are limited only by your imagination -- from vibrant, life-like vinyl banners to high-tech, interactive digital signage. Talk to your professional sign manufacturer and reinvent your image through your signs.

Window Perf Finishing

Wednesday, October 02, 2013

window perf 01Window perf has shown that it has many benefits, from advertising to heat reduction.  It is also a great way to create some privacy.  Window perf is a vinyl that has between 30% and 50% of the surface punched out. After window perf is applied, only your printed graphics are visible on the outside of the window, but from the inside of the window, you can still see through the window to view outside.

After we print the graphics, how do you protect the ink and materials from the sun and elements? In most cases, we use what is referred to as a "hard" laminate.   This is a clear vinyl film that has a pressure sensitive adhesive that we laminate to the front of the window perf.  On vehicles, it is essential to use a laminate that has properties of being clear, often referred to as "Crystal Clear."  Optically, this is the best match when using window perf on vehicles.  What about in a retail situation?   There are a couple of choices.

  1. Use a clear hard laminate
  2. Use a liquid laminate

We know about the hard laminate, but what about the liquid laminate? It is either sprayed or rolled on, and performs the job of protecting the print from the elements and UV light damage.  The advantages over a hard laminate are that the liquid laminate is less expensive to apply, and the installation is easier and often less time consuming.   The liquid laminate protects the material just as well as a hard laminate against the elements, but not against physical damage like scratching.  The one drawback is that it is more time consuming to remove than when a hard laminate is used; however, liquid laminate is on glass, which is usually one of the easiest places to remove vinyl.

If you are interested in window perf for the windows on your business's building or vehicle(s), contact Blue Water Signs today.

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