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Harford County Signs and Banners Blog

A Sign to Freshen Up

Friday, January 17, 2014

outdoor signJanuary and the beginning of a new year is a good time to re-evaluate your signage needs and freshen up your physical signs. First, ask yourself whether or not you need new signage. If your business outdoor sign is more than five years old, you might want to consider a face lift. Sprucing up the sign with a heavy-duty cleaning that will leave it sparkling, or investing in a new sign are good options. Ask yourself: Does the signage still reflect the personality and brand image of your business? If you’ve had a branding change, any updates in your communications strategies or simply changed your mindset about how you do business, reflect those changes in your signage. Patrons will notice and stop in to see what’s new.

Even if your sign is less than three to five years old, regular maintenance is important. Make sure you are cleaning it properly and keeping it safe from nature’s elements. Consider an awning where possible for protection of the sign. Depending on the material you chose for your sign, wind, rain and snow can still be damaging and fading, making a sign look dirty and worn. Find ways to make your sign updatable. If you haven’t invested in digital signage, think about switching to a colorful LED board that can have up-to-the-minute messages. Or, add a message board to your existing signage – your sign professional can tell you how. These message boards move you into the high-tech era and give you the capability to “talk” to your customers. Once you’ve evaluated your outdoor signs, look at all of your signs – from trade show banners to window signage and point-of-purchase signs. They should all reflect your current brand image, be clean and sleek-looking, not tired and in need of repair. Your sign is really another of your “faces” to your customer. Put on the best one.

Keep Your Eye on the Signs in 2014

Friday, January 03, 2014

digital signThe New Year shows every sign of new trends and increased business in the signage industry. According to a variety of signage experts and industry professionals, growth areas will be corporate lobbies, quick-service restaurants, retail locations and health care locations. Many Harford County businesses already have digital signage or impactful, sturdy signage, but we’ll see more in these locations. Signs will engage the digital consumer, whether on their personal, hand-held device or at a kiosk or big screen display. Digital signage will continue to push forward in all screen sizes, and mobile marketing will become more of a “must” to reach the savvy consumer. That means more than a car vehicle wrap, which does increase visibility significantly. It means marketing to consumers through their smart phones and tablets and giving them opportunities to be interactive and provide feedback.

Digital Signage Today, a leading industry trade publication identified three areas of interest for next year. First was the video wall. This larger-than-life experience is a giant digital sign that is updatable, flexible and impressive for messaging. The walls can be any size, and are built from a number of displays that have the capability of creating a single image or presenting a different image on each screen or group of screens. Their flexibility leads into the next area of predicted growth: touch-enabled displays giving the customer the opportunity for interactivity at the touch of a screen. These can be configured in any size, from a hand-held device to a 4 x 4 kiosk to a large 60-inch display. Interactivity is the key.

Finally, ultra high-definition resolutions will be important in digital signage. As the price of the LCD or LED monitor declines, the quality of images will increase. This is especially notable if big screens and video walls are increasing in usage – picture quality will be much better than on previous devices. Images will be sharp and clear, and the high definition quality will make it “just like being there.”

So for 2014, look for signs of increasing participation in digital signage and mobile signage. Technology will continue to break through the clutter.

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