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Harford County Signs and Banners Blog

The Rap on Wraps – Advertise it here!

Friday, March 21, 2014

vehicle wrapVehicle wraps serve several purposes: protecting paint against wear and tear, changing the vehicle’s look and as advertising. For beginning advertisers, there are a few ways to get more rap for your wrap. Here’s why:

  1. It Moves! Vehicle wraps are moving billboards – if you think outdoor advertising is worth it, a vehicle wrap beats a highway billboard, hands down. Advertising on a vehicle wrap is like moving your highway billboard all over Maryland.
  2. It Grooves! Vehicle wraps are cool. They can turn an ordinary car into an attention-getting advertisement. They can also turn an ordinary ad into something people will read – on the go.
  3. It Soothes! Whether it’s just your company logo and tag line or a full-blown message to your customer, the idea of advertising on a moving vehicle is still novel enough that people will do a double-take – just long enough to see the “sponsor” of the crazy moving billboard.
  4. It adds value! In a nutshell, it gives you more bang for your buck. Your cost per impression goes down the more you drive the car around town or park it in a lot where your target audience plans to be.
  5. Keep it short! A shorter message is a more effective message. Or, as they say, “less is more.” Your car wrap can be memorable and attractive, without all the bells and whistles. Bold, vibrant graphics and large, readable lettering are what will ideally communicate your message to your customer and to many more potential customers.

Five Monumental Reasons To Use Monument Signs

Friday, March 07, 2014

Carroll County monument signIf your business has the space for an outdoor monument sign, don’t hesitate to invest in one. It’s the first impression of your business and your building, not to mention an advertisement to every person passing by. Some statistics report that at least half of customers buy your product because of your outdoor signage. If that’s not monumental enough, consider five other reasons monument signage might work for you:

  1. Customized. A monument sign is custom made. You and your signage professional decide on the design. The shape, color, lettering or material should work together to reflect your business image and blend with the surrounding environment. There’s a reason it’s called “monument.” It’s meant to be a beacon for your business. It can (and should) include your business logo and name and any other customized elements you want your customers to see.
  2. Material choices. Because it’s custom made, a monument sign allows a choice of materials. You can select from durable, lightweight material like Peachtree Foam, or go the natural route of brick or stone. Either material will be sturdy and long lasting. The lightweight version takes only a few hours to install onsite and it looks solid and weighty.
  3. Illumination. Whether it’s an LED sign or back-lit lettering, monument signs can be strategically lit so that your sign can be seen 24/7.
  4. Weather-resistant. Weathering the fluctuating weather in Maryland can be a challenge for any outdoor item. Properly built signage contains drainage systems for rain and snow. Maintenance prevents fading and damage from extreme heat or cold. Correct installation includes preparation of the ground around the sign so that any expansion or contraction due to heat or cold does not affect the sign itself. There should be no “settling” or movement of a properly installed monument sign.
  5. Long life. Despite a monumental investment now, in the long run, a monument sign will prove its value. Monument signs last well over 15 years – both the lightweight foam signs and the traditional brick or stone masonry signs.

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