* Required

inner header

Harford County Signs and Banners Blog

Indoor/Outdoor Advertising Banners

Wednesday, April 30, 2014

Not all indoor and outdoor advertising materials are created equal. While both may use the same types of materials, some have bigger advantages for their selected venues than others. Grommets are a commonly shared feature of indoor and outdoor banners. They can be especially important outdoors, because grommets can create a stronger banner that can withstand high winds and severe weather.

barn outdoor bannerIf you’re considering outdoor banners, your sign manufacturer will likely recommend mesh, fabric or vinyl. All of these materials are durable and weather-resistant. Mesh and vinyl are easy to clean and maintain. Outdoor banners also require clear, concise copy and large, bright and simple graphics. Your goal is not to get as much information on the banner as possible, it’s to offer a memorable call-to-action to your customer. The banner should be a reflection of your business and its personality, but you should clearly state what you want people to do. Because the banner will be seen while people are driving, biking or passing by, it forces you to be brief. Always have a phone number or website (if it’s easy and/or memorable) on your banner. Make it easy for people to find you.

Indoor banners allow more time for reading, but less continues to be more, in both copy and design. When choosing colors, select more subdued hues that will hold the reader’s attention. Lighter or pastel colors make people feel more relaxed. The materials for indoor banners are also cloth, vinyl and mesh, with cloth being much easier and more prevalent in the indoor environment. The cloth absorbs the light, minimizing shine, and it also is less likely to become dirty indoors. Again, work with your signage professional to determine the best next steps for your indoor/outdoor banners.

Not sure what will work for you? Call 410-420-2400 for guidance based on your individual needs.

From Soup to Nuts

Wednesday, April 16, 2014

Designing a permanent sign for your business should be a careful process. If your professional sign manufacturer tells you the sign can be ready the next day or even the next week, you might want to re-evaluate your resources. Getting the right sign takes both teamwork and time.

Finney Trimble signStarting with idea generation and carrying through manufacturing and installation, your sign company should know your objectives not only for the sign, but for your business. If your goal is to increase store traffic, you’ll consider a different type of sign than if you are going for a new identity. Your brand image should always be included in a sign design discussion and the graphic design should reflect your company image. Full-service signage manufacturers will make recommendations for sign design, as well as for materials and signage positioning. If the company has graphic designers, they will provide sketches of ideas for your review, and convert them to digital art for printing and production.

The company should have a project manager or account executive who manages or “traffics” your project from the idea stage through installation. Sometimes this is the company principal who is hands-on with clients. Often, it is an experienced manager who knows how to get peak efficiency from the company’s resources. This person keeps the job moving, gets your approval as necessary, and addresses any challenges along the way. You’ll get a final proof of the sign design prior to production – pay careful attention to details like colors, spacing, and copy. Once you approve this stage, any changes are costly and time-consuming.

On installation day, you should carve out time to inspect the sign both before it’s installed and after it’s finished. Check to make sure you’re satisfied with the material quality and the durability of the sign. Get instructions on sign maintenance and be ready to unveil your new sign!

Follow Us!

RSSHarford County Signs and Banners Blog

Recent Posts