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Harford County Signs and Banners Blog

Digital Signage in Our Back Yard

Friday, September 26, 2014
Baltimore’s Penn Station unveiled a digital signage display last month in an effort to improve the city’s image.  This display builds on the original digital signage installation in 2012 that also hoped to make the arrival into the city more scenic for travelers.  According to reports in The Baltimore Sun, two million people travel through Penn Station every year.  The latest signage display can be seen from the train platform as trains approach the station.  It welcomes visitors with bold, black lettering that spells out “Baltimore” and a giant LED display that will highlight images of city events.
Baltimore Penn Station new digital welcome signThe flexibility of digital signage is ideal for this application, and it offers the city a chance to showcase its attractions, as well as provides opportunities for local businesses to communicate to the Baltimore visitors.  We noted that, interestingly enough, this local Baltimore campaign used a company headquartered in Baton Rouge, Louisiana, to supply the LED display for the digital signage.   

Indeed, digital signage installation and maintenance requires a highly professional and trained team.  Using the software and keeping the images fresh demands a strategic marketer.  Ensuring bright, crisp images and a 24/7 display is an important consideration.  Look around at banks, offices, sports complexes and restaurants in Baltimore and its suburbs.  Digital signage is everywhere.  Local sign professionals know the complexity as well as the lucrative nature of digital signage, and we’d be missing a huge and growing market segment if we didn’t provide digital signage services.  If you want to make a statement with digital signage, you don’t have to go to Louisiana to get it.  Look right in your back yard.  

Let the Wind Blow

Friday, September 12, 2014
If you’re using vinyl banners for outdoor signage this Fall, here are a few tips for both storing and hanging them so they are secure and stable even in windy or stormy weather.

First, start with the banner construction process.  Take into consideration the banner’s purpose, use and location.  Details like location will influence the material selection.  For example, indoor banners use light-weight scrim materials, but outdoor banners that may be subjected to the elements require a heavier, more durable material.  Web mesh can be added to the banner for additional strength.  Next, your signage professional will recommend ways to hang the banner and design it according to your needs.  Banners can be secured in a variety of ways, but many of the methods require a manufacturing process.  One way to secure vinyl banner is by using ropes sewn into the material for weight and support.  Or, if the banner will be hung on poles, it can be manufactured with pole pockets.  

All banners should have hemmed, or finished, sides on all four sides.  This not only gives the banner a more professional appearance, it gives it some reinforcement and weight around the edges to protect it from damage.  Corners can be further reinforced and grommets can be incorporated into the edges.  Your signage professional will also provide recommendations for grommet placement around the banner.  The more grommets, the less stress placed on the corners of the banner.  Strategic grommet placement results in a flat, fully stretched banner that lasts longer. 

Finally, ask for storage recommendations for your banner and follow them carefully for maximum banner life.  In general, never fold vinyl banners.  You’ll get creases and fold marks that are difficult to remove –no, they won’t just “hang out.”  When rolling banners, roll the printed side inward to protect it, but be sure it doesn’t stick to itself.  Store the banner in a cylindrical tube in a temperature-controlled environment.  

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