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Harford County Signs and Banners Blog

Chameleon Cars

Wednesday, May 02, 2012

The International Sign Association Expo had so many interesting exhibits and industry innovations this year! There were 540 exhibitors and over 75 educational courses. The ISA officials said attendee registration was up 10 percent over last year. We saw lots of new and exciting things, which gave us fodder for blog posts for the coming weeks.

Of particular interest were the new car wraps. According to the exhibiting companies, car wrapping is one of the most popular trends in the car accessory market. Wraps that have been used as traditional advertising signage in Harford County are now in demand by consumers who want to customize their vehicles. As auto enthusiasts break out their cars this Spring, they’ll find themselves contacting local custom sign manufacturers to find out about the options that will distinguish and protect their vehicles.

The newest wraps available to sign makers are solid colors that are placed right over the current paint. They can protect the paint from chips and bug splatter. When the owner is ready to sell the car, he or she can simply remove the wrap and show the original paint in good condition. The wraps can look like carbon fiber or other unique finishes as well as a large selection of colors. These materials are now produced with the UV protection in place so there is no lamination process to be performed at the installer. For advertisers, the new pre-colored wraps allow more flexibility in background colors. Lettering can be applied directly to the colored wrap for custom signage messages.

Some exhibitors at the ISA Expo were showing new materials that were designed specifically for wall applications both indoors and outdoors. These wraps were used on dry wall, concrete and brick. They’re designed to last longer and be more flexible than traditional banner materials. More on other highlights next week.


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