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Harford County Signs and Banners Blog

Design Me A Sign

Wednesday, May 09, 2012

The 2012 International Sign Design Competition had quite an audience this year at the ISA Expo. The winning entries were displayed in eight categories, and they were all very creative. According to ISA, this year had the highest number of entries in the three-year history. The competition is for on-premise sign design, and the winners are chosen by on-line voting prior to the Expo. So, not only do the entries need to be creative, the competitors need to know how to use electronic and social media to market their entries for votes.

One thing we noticed about the winners: simplicity and innovation reigned. Clean lines, functional design and durability were all folded into sleek signage. The overall winner, the San Diego Zoo exit sign, was actually animated, with moving wings on a giant macaw – wing span of 13 feet. Still, clean design was key. The wings moved up and down in unison, and a simple vertical lettering of “Exit” couldn’t be missed. The sign met its goal of showing visitors the way out.

Other winners used acrylic, etched vinyl, digital graphics or LED technology for church signs, building signs, school signs and more. From office signs to banners and electric to non-electric, the designers used a variety of methods and materials to communicate their messages. Some made big statements with little pictures. Some simply created an identity for the client name. But all of the custom sign designers should be applauded for their efforts in both client satisfaction and design innovation.

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