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Harford County Signs and Banners Blog

Five Tips to Consider When Moving to Digital Signage

Tuesday, October 25, 2011

large programmable digital sign If you’re a small business in Harford County, you’ve seen the digital signs popping up all over the community.  Perhaps you’ve wondered how you can make this technology work for you. Here are five tips to consider if you’re yearning for digital:

  • Know the three key components – hardware, software and content. Figure out your budget and then explore your options. Unless you’re an expert in any one of these areas, look for companies that offer the complete package.
  • Don’t let the hardware scare you. Digital signage comes in all shapes and sizes. Be sure you are happy with the picture quality. There are many choices in pixel spacing which will impact the resolution of the sign. Your customers’ viewing distance and the type of message you choose will play a big part in determining the best resolution for your needs.     
  • Digital software packages should be easy to use, customize and update. They should be intuitive and allow flexibility in formatting and messaging.
  • Make sure you are committed to updating content regularly. Whether you get it from an outside source or create it yourself, you’ll need to give your audience a reason to look at the signage over and over again.
  • Plan for a sign maintenance package that will replace any burned out LEDs immediately and keep your sign in good working order.  

Most importantly, whether you are looking for medical signs, church signs or legal signs, be sure your signage, digital or otherwise, reflects your company’s image and goals.


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