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Harford County Signs and Banners Blog

Sign of the Times

Thursday, October 13, 2011
Effective October 1, 2011 a Maryland state law took effect that levies a fine to people who have illegal signage in right–of-ways. These include commercial lawn signs, and owners will be fined $25 for putting an illegal sign in a state right-of-way or median. Permits are required to place signs there. Harford County will be implementing a volunteer program to remove signs already in place illegally.  

So, if lawn signs are part of your advertising plan, make sure getting the right sign permit is part of that plan as well. Don’t waste time and effort on a great sign that is just going to be taken down and is unlikely to be returned. As we noted in last month’s post about lawn signs, they can serve a great purpose. But as in real estate, the key is location, location, location! Be strategic. You don’t want your sign among 20 others in the median strip. You’re trying to break through the clutter, not be part of it.

Create signs that are slightly larger and use colorful, high-impact corrugated plastic to stand out wherever they are posted. Use your own business’s lawn or the lawns of clients who will allow a sign posting. These locations are much more valuable to you and they will help you maintain your sign’s value, too.

Before placing any signs in a public right-of-way, be sure to check the laws in your own state and/or county.

 


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