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Harford County Signs and Banners Blog

The Big Banner Theory

Tuesday, May 14, 2013

Custom banners for outside events and outside advertising usually make an appearance during the spring and summer.  While these banners can announce a Little League team, say congratulations to a graduate, or advertise a local event, they are more cost-effective and results-oriented when they are well thought-out signs designed to fit a specific environment.  They are meant to grab someone’s attention.  They are meant to stop you in your tracks. 

We recently did a 13 foot by 55 foot banner for a local golf course.  It is a vinyl banner that hangs on the side of a barn, and it has drawn the attention of many passers by asking the question, “who painted that ad on the side of the barn?”  The banner background matches the color of the barn and the graphics are such that the whole thing looks painted on the barn.  This was a strategic move on the golf course’s part, and it has been successful in grabbing people’s attention.   

Not only are these big banners attention getters, they will also last for quite a long time.  They are durable and movable, so you can put them up and take them down for the appropriate seasons.  Many of them will last well over a year, making the investment is worth it.   The giant signs drive business by themselves.  They will likely pay for themselves in less than a year.  Now that’s big.

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