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Harford County Signs and Banners Blog

The Digital Signage Circle

Tuesday, November 08, 2011

This is the time of year that forecasters predict market growth figures, and the digital signage industry is no different. While recent announcements have cited many different numbers, they all point to growth. ABI Research estimates the industry will more than triple in dollar volume - from $1.3 billion in 2010 to $4.5 billion by 2016. Intel predicted 10 million media players and 22 million digital signs by 2015.

Why such positive growth for such a high-ticket item?

It’s like a circle. The key reasons are flexibility, technology and ROI. Digital signage gives you flexible messages, the technology just continues to evolve to make it easier, and users are seeing a return on their investment because of the message flexibility.
If you’re a retailer, you’ve seen the impact already – either in your own store or at competitors’ locations. Corporate and transportation industries are also among the top areas to utilize digital signage. In Harford County, you can see it from sporting facilities and athletic clubs to banks, schools and churches. It is anticipated that the healthcare and hospitality sectors will become major players in the industry in the coming years. These industries see the circle of results from flexibility, technology and ROI and back again.

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